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Strategic Media Sales Consultant – MTN Project

Strategic Media Sales Consultant – MTN Project

TheupandupgroupJohannesburg, Gauteng, South Africa
1 day ago
Job description

The Up&Up Group is seeking a Freelance Strategic Media Consultant to be seconded to MTN, one of Africa’s leading telecoms brands.

The consultant will be employed by Up&Up but based full-time at MTN’s offices, working closely with internal MTN teams to develop and implement strategic go-to-market (GTM) frameworks, pricing structures, and sales enablement tools across MTN’s Ads and Media ecosystem.

This is a strategic role, split into two key phases, focusing on delivering actionable insights, competitor intelligence, pricing guidance, and the unification of MTN’s advertising propositions across markets.

Strategic Market Development

  • Strategic Insight & Advisory
  • Provide expert input into MTN’s GTM strategy for MTN TV, with a focus on AVOD, FAST, and FTA platforms.
  • Deliver insights into market dynamics, platform strategies, and competitor movements to shape actionable recommendations.
  • Conduct monthly competitor scans identifying shifts in the media and platform landscape.
  • Host monthly alignment sessions with the contracted resource to refine GTM strategies and ensure business impact.
  • Monthly competitor report
  • Monthly alignment sessions
  • Monthly GTM strategy sign-offs
  • Advise on content and design of MTN’s Media Sales Kits to maximise sales impact.
  • Ensure inclusion of up-to-date campaign case studies, benchmarks, and creative best practices.
  • Gather and implement feedback from in-market sales teams to continually refine materials.
  • Input into sales kit content and design
  • Monthly updates and refinements
  • Guide MTN on competitive pricing and rebate structures.
  • Monitor market pricing trends and advise on monthly rate adjustments.
  • Support development of pricing and rebate models to ensure competitiveness and value.
  • Updated pricing recommendations
  • Revised rebate structures

Freelance Strategic Media Consultant Strategic Market Alignment

  • Develop a unified GTM strategy across T1 and T2 OpCos, integrating media, messaging, and audience monetisation opportunities.
  • Review and revise MTN Ads’ pricing and rate card structures across markets.
  • Lead creation of cross-market sales collateral and GTM solutions for brands and agencies.
  • Conduct monthly alignment sessions across T1 & T2 OpCos to drive consistent strategy and execution.
  • Unified GTM and pricing framework
  • Monthly strategy sessions and sign-offs
  • Oversee development of consolidated MTN Ads Sales Kits to ensure consistency across the MTN ecosystem.
  • Integrate case studies, performance benchmarks, and creative excellence examples.
  • Conduct bi-monthly reviews to measure and optimise kit effectiveness.
  • Unified MTN Ads Sales Kit
  • Bi-monthly sales kit performance report
  • Provide guidance on an effective sales operating model for MTN Ads across media, messaging, and audience monetisation channels.
  • Advise on resource structures and technology to optimise conversion and delivery.
  • Recommended sales operating model
  • Resource and technology framework

    • Requirements and Qualities

  • Proven experience in media strategy, platform monetisation, or digital sales.
  • Strong understanding of AVOD, FAST, FTA, and digital advertising ecosystems.
  • Experience developing pricing strategies, GTM frameworks, and rate cards.
  • Strategic thinker with exceptional analytical and communication skills.
  • Confident working independently in a client environment while reporting to multiple stakeholders.
  • Collaborative approach, with the ability to navigate large organisations and cross-functional teams.
  • Highly organised, proactive, and delivery-focused.

    • Qualifications and Experience

  • Minimum 7 years’ experience in media, advertising, or digital sales strategy.
  • Demonstrated success in developing and implementing GTM strategies for large brands or platforms.
  • Strong commercial acumen and understanding of telecoms and media industries in Africa.
  • Relevant tertiary qualification in Marketing, Media, Communications, or Business.

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