Programmatic Specialist

Overview

The Programmatic will be responsible for the setup, execution and performance of programmatic media campaigns for agency clients.

Responsibilities

• Drive programmatic performance for our clients through setup, execution and performance of programmatic campaigns on DV360.
• Handle daily campaign maintenance including questions regarding tracking and status of various campaigns.
• Work with agency partners to ensure creative assets are scheduled for delivery prior to campaign launch.
• Trafficking of campaign tags into ad exchange environments.
• Work with media partners to ensure accurate platform implementation.
• Troubleshoot issues on all pre-production and live campaigns.
• Work with the agency brand teams to present weekly and / or daily campaign QA reports to ensure accurate campaign results and trafficking routines.
• Provide monthly auditing reports to agency partners and internal finance teams for invoicing when required.
• Provide insight and guidance to members of the agency teams and provide thought leadership on topics relating to programmatic media.
• Maintain and stay current of industry news and research.
• Share and re-apply learning and knowledge at a local / regional level agency brand team.
• Ensuring operational excellence through continuous refinement of best practices, tactics, and partners.
• Able to train and educate agency teams on Programmatic offering.
• Collaborate with Publicis Groupe practices such as Data Sciences and Performance teams to improve operational processes and cross-sell opportunities.
• Full reporting responsibility and data analytics.
• Create workflow and implication documents for major releases on the DSP platforms.
• Working directly with agency leads and brand teams provide Programmatic expertise and support for their clients and internal agency brand teams.
• Accompany agency teams to visit clients and provide programmatic training sessions directly with clients.

Qualifications

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