Junior Brand Manager

Junior Brand Manager - DurbanAs the leading family shoe retailer in South Africa, Kingsmead is passionate about offering the best selection of branded footwear in the country for the whole family!You’ll find styles for women, men and kids from brands like Skechers, Hush Puppies, Ipanema, Pierre Cardin, Tomy, Crocs, Hi-Tec, Turtles, Soviet, Cat, Spoilt Girls, Bronx, Footglove, Mia, Urban Art and many more!With over 48 stores across South Africa and growing, Kingsmead is quickly becoming the shoe store of choice for anyone looking for affordable footwear.OverviewA Junior Brand Manager helps develop strategies to increase brand awareness. The role will require the candidate to assist in the development and execution of brand strategies to enhance brand awareness, drive customer engagement, and achieve business objectives. They will work closely with the Marketing Manager and cross-functional teams to support brand-building activities across various channels. This position requires a combination of creativity, analytical skills, and strategic thinking.Kingsmead are looking for a j unior brand manager who will be required to assist with but is not limited to : Brand strategy development :  Assist in developing comprehensive brand strategies aligned with the company's goals and target market. Conduct market research and competitive analysis to identify opportunities for brand differentiation and growth.Marketing Campaigns :  Collaborate with the marketing team to plan, execute, and monitor marketing campaigns across various channels (digital, print, social media, etc.). Help create compelling content, messaging, and visuals that resonate with the target audience.Brand identity :  Help maintain and strengthen brand identity by ensuring consistency in brand messaging, visual elements, and brand guidelines. Assist in developing and updating brand collateral, including logos, taglines, and marketing materials.Consumer Insights :  Conduct market research, surveys, and analyse consumer insights to understand customer preferences, behaviors, and trends. Translate these insights into actionable strategies and recommendations to drive brand growth.Cross-Functional Collaboration :  Collaborate with internal teams such as buyers, and design to align brand strategies and ensure consistent brand messaging across all touchpoints.Stay Updated :  Stay informed about industry trends, emerging technologies, and best practices in brand management. Continuously seek opportunities to enhance knowledge and skills related to branding and marketing.REQUIREMENTSDesired experience Bachelor's degree / diploma in marketing, business administration, or a related field.Strong written and verbal communication skills.Creative thinking and ability to contribute to innovative brand strategies.Analytical skills to interpret data and consumer insights.Proficient in using marketing tools and software.Attention to detail and ability to multitask in a fast-paced environment.Knowledge of digital marketing and social media platforms.Familiarity with brand management principles and practices.Driver's license and own vehicle requiredThank you for taking an interest in Kingsmead!Please note that if you do not hear from us within 10 days of applying for this position - then please consider your application unsuccessful.Many ThanksKingsmead HR Team