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Senior Multimedia Marketing Specialist (YouTube)

Growth TroopsWorkFromHome, Mpumalanga, South Africa

1 day ago

Job description

Location : Remote (Must Be Available During U.S. Eastern Time Hours)

Position Type : Full-Time

Reports To : Executive Leadership

About the Role

We’re seeking a Senior Multimedia Marketing Specialist to lead and expand our video and podcast strategy across YouTube, podcast platforms, and social channels. In this role, you’ll oversee end-to-end production, bring a strategic approach to content planning, and play a central part in audience growth and engagement.

This is an ideal opportunity for a creative strategist who thrives at the intersection of content, analytics, and storytelling—someone who can manage execution while staying focused on performance and brand impact.

Key Responsibilities

Lead podcast production from guest booking to post-production coordination
Design and implement a video-first content strategy to grow YouTube viewership and retention
Repurpose long-form content into platform-specific assets for Instagram, TikTok, LinkedIn, and more
Collaborate with editors and designers to ensure on-brand, high-quality content delivery
Create visual and promotional assets using Canva, Adobe Suite, or CapCut
Draft and publish newsletters, blog content, and resource materials aligned with product goals
Optimize media assets on web platforms (e.g., WordPress) for SEO and discoverability
Track and analyze performance via YouTube Studio, HubSpot, and analytics tools to inform content decisions
Engage with audiences across video and podcast platforms to build retention and loyalty
Support customer success with educational content such as onboarding and tutorial videos

Qualifications

3–5 years of experience in content marketing, podcast production, or multimedia strategy

Proven ability to grow YouTube and podcast audiences through data-driven experimentation

Strong track record of turning long-form content into high-performing, cross-channel campaigns

Solid understanding of SEO, YouTube algorithms, and platform-specific best practices

Hands-on experience with content tools such as Canva, Adobe Creative Suite, CapCut, HubSpot, and WordPress

Strong project management and communication skills in a fully remote work environment

Strategic thinker with a balance of creative vision and performance focus

Additional Requirements

Must be available during U.S. Eastern Time business hours for live sessions, collaboration, and team syncs

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Marketing Specialist • WorkFromHome, Mpumalanga, South Africa