Mid-Weight Copywriter

Mid-Weight Copywriter

MVIA Southern Suburbs – Tokai, Cape Town, Western Cape, South Africa

Employment Type : Full-time – On-site

Reports to : Marketing Manager

About Us

We are a fast-growing marketing agency servicing a portfolio of diverse companies and brands. From bold, disruptive campaigns to refined, corporate communication, we create meaningful connections between brands and their audiences.

Role Overview

As a Mid-Weight Copywriter, you will be responsible for conceptualizing, crafting, and refining compelling copy for multiple brands, each with its own identity and voice. You will collaborate closely with designers, strategists, and paid media specialists to produce content that inspires, engages, and delivers measurable results. This role requires a creative thinker with a professional approach, an eye for detail, and the ability to adapt to different brand personalities seamlessly.

Key Responsibilities

• Develop creative, on-brand copy for a range of channels, including : Digital (websites, social media, email campaigns, display ads)
• Print (brochures, flyers, press ads)
• Video scripts and storyboards
• Brand messaging frameworks and tone-of-voice guides
• Long form copy (policy wording documents, blogs, etc.)
• Interpret creative briefs to produce innovative concepts and clear messaging
• Switch effortlessly between different brand voices while maintaining consistency and authenticity
• Collaborate with the creative and client service teams from ideation through to final delivery
• Conduct thorough research into each client’s industry, audience, and competitive landscape
• Proofread and edit your own work (and occasionally others’) to ensure accuracy, clarity, and alignment with brand standards
• Incorporate feedback from clients and internal stakeholders in a constructive, solutions-focused manner
• Stay up to date with marketing trends, cultural shifts, and evolving consumer language

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