Growth and Performance Marketing Specialist

Growth and Performance Marketing Specialist

Location : South Africa

Salary Range : 1200 - 4000 USD

Role Description : The Growth and Performance Marketing Specialist is responsible for developing, executing, and optimizing data‑driven marketing campaigns that accelerate customer acquisition, conversion, and revenue growth. This role focuses on performance marketing channels such as paid social, paid search, programmatic, and email, while constantly analyzing data to refine strategies and maximize ROI. The ideal candidate is analytical, results‑oriented, and has hands‑on experience managing high‑performance digital marketing campaigns.

Key Responsibilities :

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn, TikTok, YouTube, and other performance channels.
• Manage budgets, forecast growth, and ensure efficient cost‑per‑acquisition (CPA) and return on ad spend (ROAS).
• Develop and run A / B tests to optimize ad creatives, audience segments, landing pages, and funnels.
• Analyze campaign performance, generate insights, and report on KPIs such as CTR, CVR, CAC, ROAS, LTV, etc.
• Collaborate with the creative and content teams to develop compelling ad copy, visuals, and video assets.
• Work closely with product, sales, and data teams to ensure full‑funnel alignment and customer journey optimization.
• Oversee marketing tech stack and integrations, including tracking tools, pixels, tags, and analytics dashboards.
• Identify growth opportunities and continuously test new channels, tactics, and strategies.
• Implement and manage retargeting, lookalike, and dynamic campaigns to nurture leads and drive conversions.
• Stay current with performance marketing trends, tools, platforms, and best practices.

Qualifications :

Preferred Skills :

Details :

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