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Senior Performance Marketing Specialist

Senior Performance Marketing Specialist

YocoCape Town, Western Cape, South Africa
4 days ago
Job description

Overview

Yoco Cape Town, Western Cape, South Africa

The Senior Performance Marketing Specialist is responsible for planning, executing, optimising, and reporting on full-funnel performance campaigns across Meta, TikTok, and other emerging channels. This role drives high-quality acquisition and grows brand presence through creative iteration, audience experimentation, and strategic optimisation. As a senior team member, you’ll collaborate with content, design, and data teams to identify and scale opportunities.

What You Will Be Doing

  • Campaign Strategy, Planning & Execution : Develop, execute and optimise full-funnel performance strategies across Meta, TikTok, and other relevant platforms; translate business and growth objectives into platform-specific strategies and tactics; manage budgets, bid strategies, placements, and audience segmentation to drive efficiency and volume; maintain platform hygiene and ensure campaign setup aligns with tracking and funnel goals.
  • Performance Analysis, Reporting & Optimisation : Continuously test and optimise campaigns to improve CAC, ROAS, and lead quality; monitor performance using Meta Ads Manager, TikTok Ads, Google Analytics, Mixpanel, and Looker Studio; deliver actionable insights and performance reports that influence strategy; partner with the data team to enhance attribution accuracy and lifecycle analysis.
  • Creative Collaboration : Brief design and content teams on creative needs based on funnel stage and performance data; review and provide feedback on creative assets to ensure alignment with platform best practices; lead creative testing cycles to identify high-performing messaging, formats, and placements.
  • Continuous Learning & Channel Innovation : Stay ahead of algorithm changes, privacy updates, and new ad formats across platforms; lead structured tests on audiences, bidding, and content to uncover new growth opportunities; evaluate and recommend new channels for experimentation and adoption where relevant.

Experience

  • 5+ years of hands-on experience in paid social / performance / display marketing
  • Deep experience running full-funnel campaigns across Meta (Facebook, Instagram) and TikTok
  • Proven experience driving acquisition and improving ROI through structured testing and optimisation
  • Bonus : experience managing Google Ads campaigns

    • Education

  • Bachelor’s degree in Marketing, Business, or a related field
  • Meta Blueprint and TikTok Ads certifications are advantageous
  • Ongoing upskilling in growth, analytics, or digital experimentation is a plus

    • Technical Skills

  • Proficient in Meta Ads Manager and TikTok Ads Manager
  • Strong understanding of full-funnel marketing, audience segmentation, and performance metrics
  • Experience with GA4, Mixpanel, Looker Studio, and multi-touch attribution
  • Confident turning data into action through structured reporting and forecasting

    • Communication Skills

  • Clear, confident communicator with the ability to translate complex performance data into simple, actionable insights
  • Comfortable collaborating across marketing, data, content, and design teams

    • Ways of Working

  • Proactive, organised, and accountable
  • Comfortable working independently with high levels of ownership
  • Analytical and experimental, with a solutions-focused mindset
  • Open to feedback, eager to learn, and adaptable in a fast-paced environment

    • The people we’re looking for

    We’re looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term. Growing can be a daunting task and it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further. So, who are you? You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and brave. You play open cards and get stuck in. You’re not afraid of change. You close the loop.

    Benefits & Company Culture

  • We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.
  • We believe that the best work comes from a place of balance and security. Benefits include 24 paid leave days annually, medical aid and gap cover contributions, paid parental leave, family responsibility leave, an annual learning budget, and a connected culture with company events and employee-led clubs.

    • About Yoco

    Yoco is the all-in-one digital commerce platform for small businesses. As one of Africa’s largest fintech companies, we enable small businesses to sell anywhere, manage their business, and grow with insights—all under one Yoco profile. Founded in 2015, we have helped over 200,000 small businesses across South Africa accept card payments and access capital. Our ecosystem of payments, software, and tools works under one Yoco account with a global team of 350+ people across South Africa and the Netherlands.

    Job Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales

    • Note

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