Job category : Other : FMCG, Retail, Wholesale and Supply Chain
Location : Cape Town
Contract : Permanent
EE position : No
Introduction
To create and design commercial visual concepts, imagery, and brand-related trims that align with Woolworths’ customer and taste level.
Responsibilities
- Graphic Trend Research and Analysis
Conduct research, analysis, and present graphic and print trends to the Buying and Design teams.
Understand graphic trend shifts for the upcoming season and translate these insights into commercial proposals suitable for Woolworths.Conduct store visits and competitor analysis to understand Woolworths’ customers.Design Creation in line with Critical PathCreate sketches and drawings of new designs, developing placement prints, and all-over prints aligned with Buying and Design.
Understand print direction, fabrication, manufacturing, and print terminology to ensure the creation of viable products and cost implications.Ensure manage all creative requests assigned timeously aligned to WMC.Ensure consistency of designs in line with brand guidelines.Cross-functional CollaborationCollaborate across departments for seasonal campaigns.
Qualifications
Relevant Graphic / Textile Design diploma / degree2-5 years Graphic Experience in Men’s and Boys’ graphics designExperience with licensed brands (advantageous).Technical & Functional Competencies :Design Tools Proficiency : Advanced skills in Adobe Create Suite (Photoshop, Illustrator and other relevant packages).
Graphic Design Principles : A solid understanding of layout, typography, color theory, and branding to create visually compelling designs.Digital and Print Media Design : Competency in designing for a variety of media, understanding technical nuances that affect design decisions for digital and print materials.Print Production : Knowledge of print production processes and specifications, materials and formats. Understanding of printing techniques, fabrication and manufacturing.Trend & market research : Ability to conduct thorough trend research, globally and locally using various platforms and sources to gather inspiration and develop design concepts that align with current and future customer demands.Good communication skills : to accurately convey your concepts.#J-18808-Ljbffr
