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BMC Social Media Specialist

BMC Social Media Specialist

EYJohannesburg, Gauteng, South Africa
13 hours ago
Job description

BMC Social Media Specialist

Role Overview

We are looking for a digitally savvy Social Media coordinator, with skills in Digital Account-Based Marketing (ABM). This role combines the creativity, digital automation marketing, analytics and key stakeholder management. You will manage our social media calendar and channels, and the tech which they run i.e. Hootsuite, coordinate and prepare short and longer social activations with the project team(s), advise BMC on social listening and the latest tools needed for this; provide regular reporting on platform and campaign performance; advise and run paid LinkedIn activations for business, products and our spokespeople. Our channels include LinkedIn, Instagram, Facebook (and TikTok in time). You will work closely with our Digital Manager who runs ey.com; and report to the Head of Communications.

Role Detail

Social Media

  • Support conceptualisation and planning of social activations
  • Brief creative components to the relevant team
  • Write copy where relevant
  • Collaborate on activations, copywriting and creative components where relevant
  • Work with marketing automation to support digital account‑based marketing
  • Support the execution of paid campaigns via LinkedIn
  • Maintain the social media calendar
  • Apply SEO and AIO (AI‑driven optimisation) techniques to improve content discoverability and engagement, and work with BMC to ensure keywords are driven end‑to‑end through content

Your Impact

  • Ensure continued visibility, in the right places online, for our :

    • Spokespeople for the business

  • Client servicing partners for our key accounts / clients
  • Events
  • Reports and thought‑leadership articles
  • Manage multiple paid LinkedIn campaigns simultaneously, optimising for engagement, reach, and conversions
  • Oversee content workflow, and stakeholder approvals to ensure consistent, high‑quality output
  • Provide actionable reporting insights and datapoints to refine targeting, messaging, and content formats

    • Analytical / Decision Making Responsibilities

  • Manages the demand for projects and prioritises accordingly
  • Manages projects from start to finish, including project management and stakeholder management
  • Balances competing priorities and multiple projects
  • Deals with a range of senior stakeholders with varying perspectives
  • Willing to challenge the status quo using appropriate diplomacy

    • Knowledge and Skill Requirements

  • Good grammar and attention to detail
  • Proven ability to run multiple paid LinkedIn campaigns concurrently, with strong targeting, reporting, and optimisation skills
  • Understanding of Account‑Based Marketing principles and execution (1 : 1, 1 : few, 1 : many)
  • Experience with Marketo (or a similar marketing automation platform) integrated with a CRM for lead nurturing and campaign management
  • Expertise in social media strategy, content creation, and community engagement for professional audiences
  • Strong command of SEO, AIO, and digital performance analytics
  • Solid understanding of paid media strategy and analytics (LinkedIn Campaign Manager, Google Ads)
  • Data‑driven mindset, comfortable interpreting campaign metrics and optimising for performance

    • Behavioural Requirements

  • Can influence and build relationships
  • Can plan, organise and project‑manage multiple campaigns
  • Brings innovative ideas to the team
  • Takes initiative and is proactive in a fast‑paced and highly challenging environment
  • Collaborative team player, enthusiastic, go‑getter attitude, strives for excellence, energetic, confident

    • Education

  • Social media training
  • Communications qualification
  • Marketo Certified (or similar), or other marketing automation platforms like HubSpot
  • LinkedIn Marketing Solutions Certification (or proven experience) – for paid campaign expertise
  • Google Analytics / Google Ads – for measurement and campaign optimisation

    • Other Notes

  • Formal degree isn’t strictly necessary if the candidate has proven experience running social media, ABM campaigns, multiple paid LinkedIn campaigns, and social media strategy
  • Strong written and verbal communication skills in English are a must
  • Bonus : data analytics or digital tools for campaign performance and AI‑driven optimisation

    • Experience

    3‑4 years, with at least 2–3 years in ABM and paid campaign management (particularly LinkedIn). Experience working in a professional services firm. Connected to and experience in working with influencers.

    About The Role

    The role is based in Sandton, South Africa and forms part of the Africa Brand, Marketing & Communications team, which is responsible for external brand and communications, design, digital communication, events, thought leadership, alumni programme and internal communication. The Brand, Marketing and Communication team forms part of Accounts & Business Development (ABD) in Core Business Services. The Africa region is a single business spanning 33 countries and includes over 260 partners and 5,000 people. The Africa region is one of the largest and most diverse businesses in EY and is made up of four service lines : Assurance, Consulting, Tax and Strategy and Transaction Services.

    Who we are

    At EY we support you in achieving your unique potential both personally and professionally. We give you stretching and rewarding experiences that keep you motivated, working in an atmosphere of integrity and teaming with some of the world's most successful companies. And while we encourage you to take personal responsibility for your career, we support you in your professional development in every way we can. You enjoy the flexibility to devote time to what matters to you, in your business and personal lives. At EY you can be who you are and express your point of view, energy and enthusiasm, wherever you are in the world. It's how you make a difference.

    Preference Note

    Please note : Preference will be given to PDI candidates.

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