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Brand Manager

Brand Manager

The HR CompanyCape Town, South Africa
19 days ago
Job description

Key Responsibilities

Brand Strategy & Positioning

  • Conduct consumer and market research to identify insights and opportunities.
  • Develop and implement data-driven brand strategies and messaging.
  • Ensure consistent brand identity and tone across all platforms and touchpoints.
  • Align internal teams around brand vision and values.

Marketing Planning & Execution

  • Translate strategy into actionable marketing and promotional campaigns.
  • Manage end-to-end execution across digital, in-store, and traditional media.
  • Collaborate with the broader marketing team to ensure brand consistency.

    • Market & Consumer Insights

  • Track competitor activity, category trends, and evolving consumer behaviour.
  • Use insights to guide innovation and maintain brand relevance.

    • Performance & Reporting

  • Monitor campaign effectiveness and report on key marketing metrics.
  • Ensure marketing spend aligns with budget and business priorities.

    • Public Relations & Digital Presence

  • Strengthen brand visibility through PR, media engagement, and influencer partnerships.
  • Oversee social media and digital communication for brand consistency.

    • Sales & Business Support

  • Support sales objectives through effective brand activation and trade marketing initiatives.

    • Health & Safety

  • Adhere to all company safety policies and participate in relevant training.

    • Requirements

  • Degree in Marketing, Business, or related field.
  • 3+ years experience in Brand or Marketing Management within FMCG .
  • Proven project management and creative development skills.
  • Strong understanding of digital, social media, and e-commerce marketing.
  • Entrepreneurial mindset, hands-on approach, and adaptability in a fast-paced environment.
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    Brand Manager • Cape Town, South Africa