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Junior Digital Marketer

Junior Digital Marketer

Green Marble Recruitment ConsultantsCenturion, South Africa
13 days ago
Job description

Minimum requirements :

  • Junior-level Digital Marketing professional with a maximum of 2 years experience.
  • Specialisation in Google Ads campaign management (Search, Display, Shopping, and YouTube).
  • Proficiency in keyword research, ad copywriting, and audience targeting (including remarketing).
  • Basic knowledge of Google Analytics or similar tools for campaign performance tracking.
  • Ability to record and report on campaign analytics to demonstrate ROI.

Personality Traits :

  • Strong analytical and detail-oriented mindset with the ability to adapt strategies.
  • Creative thinking with a results-driven approach.
  • Good organisational skills with the ability to manage multiple tasks.
  • Collaborative nature and willingness to work with other teams or agencies.

    • Duties and responsibilities :

  • Setting up, monitoring, and optimising Google Ads campaigns across Search, Display, Shopping, and YouTube formats.
  • Conducting thorough keyword research to identify valuable keywords that attract relevant leads.
  • Crafting impactful ad copy to engage the target audience effectively.
  • Utilising audience segmentation and remarketing to reach potential customers at different stages of the sales funnel.
  • Analysing campaign performance data using tools such as Google Analytics to provide comprehensive insights and track results.
  • Recording campaign analytics in spreadsheets and generating reports to monitor performance and demonstrate ROI.
  • Developing and adapting strategies to respond to the ever-changing Google Ads landscape and maintain campaign relevance.
  • Working with other teams or external agencies to develop and implement marketing initiatives.
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    Digital Marketer • Centurion, South Africa