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Specialty Trade Sales Representative

Specialty Trade Sales Representative

Elev8R Distribution Pty LtdSouth Africa
2 days ago
Job description

Specialty Trade Sales Representative - Gauteng

Gauteng, Elev8r Distribution Pty Ltd

Posted today

Job Description

Temporary

Purpose : Win and grow specialty accounts through consultative selling (education, sampling when promos, and tailored assortments) to drive repeat and premium mix. Create buzz and trial for lifestyle-fit SKUs via activations, sampling and partnerships with owners, converting word-of-mouth into repeat sell-out. Reports to / Travel

Reports to : Brand Manager or Area Sales Manager

Targeting pharmacies, gyms, sports clubs, health & Beauty, cafés, restaurants, speciality retail and wholesale. Events and venues; includes some evenings / weekends.

Key Outcomes / KPIs :

  • Call rate compliance and strike rate
  • New account opens and repeat rate
  • Outlet penetration and weekly order frequency
  • Promotion execution and OOS reduction
  • Basket / value per outlet
  • Activation and sampling conversion
  • Customer universe activity and growth

Core Responsibilities :

  • Identify lifestyle venues; negotiate presence and set up activations
  • Train venue staff; ensure visibility and correct price marks
  • Capture sell-out during / after events; report ROI
  • Share grassroots insights with Trade / Brand team
  • Tailor SKU mix per outlet and ensure visibility
  • Build advocacy with managers and owners; secure re-orders
  • Maintain CRM records and track competitor moves
  • Requirements :

  • Matric minimum; Diploma / Degree in Nutrition / Commerce / Marketing advantageous
  • 2–4 yrs FMCG specialty sales experience
  • Competencies & Tools :

  • Consultative selling and objection handling
  • Strong presentation and training skills
  • Event operations and sampling management
  • Social media and content capture
  • CRM and Excel for post-event ROI
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    Sales Representative • South Africa