Campaign Insight Analyst – Marketing & Communications job – Market related salary – Johannesbur[...]

Overview

Are you a data enthusiast ready to make a significant impact in the dynamic world of B2B marketing? Our client, a prominent leader specializing in Demand Generation, is actively seeking a dynamic and detail-oriented individual to join their team as a Campaign Insight Analyst in Johannesburg. If you are passionate about translating data into actionable insights and contributing to the growth of Tier 1 clients, this job is tailor-made for you.

Your key job responsibilities as the Campaign Insight Analyst in Johannesburg :

Responsibilities

• Data Mastery : Excel as a Super user of Bombora, Automata, and IFP insights, ensuring a profound understanding of their functionalities
• Sales Support : Collaborate with Sales and Customer Success Managers, providing proactive insights and recommendations to fuel the growth of existing accounts and acquisition of new customers in the US and UK
• Strategic Campaigns : Work closely with the Commercial Planning team, adding value and making recommendations based on audience insights to ensure strategically focused and deliverable campaigns
• Campaign Activation : Support campaign activation by creating and exporting Bombora audience segments for content syndication, programmatic, and paid social campaigns
• Impactful Reporting : Assist with End-of-Campaign reporting, especially when employing an Account-Based Approach (ABA), showcasing the impact of campaign activities across Target Account Lists (TALs)
• Continuous Improvement : Contribute to recommendations on next steps and future activities based on results and shifting trends in the market
• Supplemental Insights : Enhance reports with additional insights around competitors, audience, and content to provide a comprehensive view

Qualifications

Benefits

If you are ready to elevate your career and contribute to a forward-thinking team that values your skills, apply now and be part of the success story! Please send your CV through to today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.

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