Digital Marketing Strategist

CareersWorkFromHome, KwaZulu-Natal, South Africa

2 days ago

Job description

At EyeCarePro , we specialize in digital marketing solutions tailored for optometrists and eyecare practices across North America. Our mission is to help independent practices thrive through smart marketing strategies, performance-driven services, and meaningful client relationships.

As the industry leader in helping eyecare professionals growfrom web design and SEO to advertising, content, and patient acquisition toolswere a fully remote team that values clarity, accountability, and collaboration. You wont find micromanagement herejust good people doing great work, learning constantly, and making an impact.

Were hiring a Digital Marketing Strategist to lead data-driven strategies, build strong client partnerships, and drive performance. This isnt a traditional marketing jobits a high-impact, client-facing role that blends analysis, strategic thinking, and relationship-building. Youll help our clients understand whats working (and whats not), align their goals with the right marketing tactics, and move their businesses forward.

What Youll Be Responsible For

Client Strategy & Marketing Planning

Develop tailored digital marketing strategies aligned to client goals
Analyze business data and trends to deliver high-value recommendations
Guide clients through the "why" behind every decision and campaign

Performance Insights & Reporting

Leverage tools like Google Analytics, CallRail, and CRM platforms

Interpret marketing performance data to inform next steps

Create and present reports that are both insightful and actionable

Client Relationship Leadership

Serve as the main strategic contact for a portfolio of clients

Set clear expectations, proactively communicate, and build long-term trust

Educate and empower clients to understand and engage with their marketing

Cross-Functional Collaboration

Coordinate with content, design, development, and campaign teams

Ensure strategies are executed smoothly and deliverables stay on track

Maintain project timelines and communicate updates effectively

Critical Thinking & Proactive Ownership

Anticipate client needs, flag risks, and take initiative

Make informed, context-aware recommendations with confidence

Balance empathy and assertiveness to keep client success front and center

What You Bring

3-5 years in a client-facing digital marketing or strategy role

Solid experience in SEO, paid ads, content, or performance marketing

Strong understanding of digital KPIs and platforms (Google Analytics, CallRail, SEMrush, CRMs)

Exceptional written and verbal communication skills

Proven ability to manage multiple clients and projects without dropping the ball

Strategic, curious, and focused on results

Work Requirements

Remote : 100% work-from-home opportunity

Schedule : Monday to Friday, 8 : 00 AM 4 : 00 PM Eastern Time

Must have a personal computer, monitors, reliable high-speed internet, and a professional, quiet workspace

Backup power supply is a plus

What We Expect

We value clear thinking, thoughtful communication, and a steady presence especially when things are uncertain or complex. Youll be trusted to lead without being micromanaged, which means raising your hand early, asking smart questions, and owning your outcomes.

If you're someone who cares deeply about doing great work and helping clients succeed, wed love to get to know you.

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Digital Strategist • WorkFromHome, KwaZulu-Natal, South Africa