St Catherine's School is a co-educational Catholic day school situated in Parkhill Gardens, Germiston.
St Catherine's School was established by the Newcastle Dominican Sisters and educates pupils from Grade to Matric. The school is registered with the IEB and is a member of both ISASA and the Catholic Schools' Office.
Marketing Specialist
The school seeks to appoint a skilled Marketing Specialist to develop and implement effective strategies that highlight our distinctive educational excellence, strengthen community engagement, and enhance our school's brand presence. The successful candidate will be a dynamic and strategic individual who can manage internal and external marketing and brand strategies, develop compelling content, and build and maintain interest in the school.
Qualifications and Experience
- A diploma or degree in Marketing Management
- A minimum of 3-5 years of intensive marketing experience
- Prior experience in a school environment will be advantageous
Skills and Competencies
Strategic thinking and planning : The ability to develop long‑term marketing strategies and business plans that align with organizational objectivesCreativity and Innovation : Generating fresh ideas for campaigns, content, and problem‑solving to attract and engage audiencesData Analysis : Analysing campaign metrics and market research to understand consumer behaviour, identify trends, and make data‑driven decisionsProject Management : Organising and managing marketing projects from inception to completion, ensuring they are delivered on time and within budgetDigital marketing expertise : Proficiency in areas like Search Engine Optimization (SEO) and Search Engine Marketing (SEM)Social media marketing, email marketing, and content management systemsCustomer relationship management : The ability to manage leads, track customer data, and personalise marketing effortsGraphic and Web Design (Basic) : Understanding foundational design principles to support content creation and online presenceTeamwork : Working effectively with internal teams and external partners to achieve marketing goalsCreating, distributing, and optimising compelling content to attract and retain a clearly defined audienceWillingness to work within the values, ethos, and mission of the School and to participate in the broader life of the school and uphold the Catholic ethosPracticing Catholic or thorough understanding of CatholicismA valid Police Clearance CertificateResponsibilities and Duties
Campaigns : Plan, implement, and oversee multi‑channel marketing campaigns to promote the school and overall brandMarket research : Conduct research to identify market trends, target audiences, consumer demographics, and competitor activities to inform strategyContent creation : Collaborate with staff and external providers like graphic designers to develop marketing materials such as website content, blog posts, advertisements, and social media postsDigital marketing : Manage and optimise content for digital platforms, including website, social media, email, newsletters, and SEO initiativesPerformance analysis : Track, analyse, and report on campaign performance using metrics such as Google Analytics to measure effectiveness and identify areas for improvementCollaboration : Work with admissions, creative, and leadership teams, as well as external vendors, to ensure cohesive and effective marketing effortsBrand management : Maintain and develop a consistent brand identity across all marketing channelsService support : Assist with launches, open days, feeder school visits, and develop strategies for pricing, advertising, and distributionSuitably qualified and experienced candidates are invited to submit their abridged curriculum vitae, complete with three references and a letter of motivation to Mrs May Alli at (contact).
The appointment of candidates is at the sole discretion of St Catherine's School.
An application will not in itself entitle an applicant to an interview or appointment.
Failure to meet the minimum requirements of the post will automatically disqualify candidates from consideration.
Only short‑listed candidates will be contacted.
St Catherine's School, in line with POPIA (Protection of Personal Information Act) will attempt to ensure the confidentiality of all applicants for this role. All reasonable measures will be in place to protect personal information but will be used in the recruitment, selection, and reporting process.
By submitting your application for this position, you are recognising and accepting this disclaimer.
Closing Date : 17 / 10 / Piercy Avenue, Parkhill Gardens, Germiston, South Africa
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