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Area Manager

AVI LimitedWorcester, Western Cape, South Africa

6 days ago

Job description

Job title : Area Manager

Job Location : Western Cape, Worcester

Deadline : October 29, 2025

Overview

We’re looking for a passionate Area Manager to join our AVI Field Marketing Shared Services Division in Western Cape. In this role, you will be required to perform a sales and merchandising function in the Winelands area servicing retail and wholesale customers in Worcester, Robertson, Ceres, De Doorns, Montague, Bonnievale, Swellendam and surroundings.

Reporting Structure

Reports to : Area Operations Manager

Key Areas of Impact

Monitor store ordering process, stock levels, and returns and take corrective action if required
Monitor pricing and ensure mandate adherence
Negotiate promotional activity
POP implementation and negotiate ad-hoc display and space
Check-in stock, expiry dates and ensure shelf health standards are maintained
Address pricing and delivery issues
Monitor forward share in relation to market share as well as the rate of sale
Monitor slow and fast-selling SKU\'s
Ensure displays and promotions are according to requirements
Ensure effective shelf health standards maintained
Merchandising done according to business unit layout standard
Application of POP drivers as per business unit brief
Follow the call cycles and communicate any changes to customers
Ensure the field marketers and merchandisers follow their call cycles
Confirm call cycles are followed and communicate changes to customers when needed
Monitoring competitor activities
Effective communication of activities
Monitor implementation of promotional activity
Provide feedback to Area Sales Manager and keep up to date on conduct issues
Manage new launches and ensure all staff have been informed of the new launches
Inform stores of new innovation
Monitor listings and ranging of new launches and provide feedback
Ensure POS execution
Ensure sufficient stock is ordered for the activity

What It Takes to Succeed

Experience that set you up for success :

Must have a minimum of 3 years’ experience in an FMCG sales environment handling the retail and wholesale channel

Must have supervisory skills

Qualifications & Certifications that will contribute to your success

A completed Grade 12 / Matric certificate

A Diploma / Degree in Sales, Marketing, Business Management or Retail Management would be advantageous

Additional Requirements that will enhance your impact for success

Knowledge of the FMCG industry is essential

Staff management experience is essential

Knowledge of HR and disciplinary procedures is necessary

A valid drivers\' license is essential

Computer literate - MS Word, MS Excel, MS PowerPoint, MS Outlook

Sales / Retail / Business Development jobs

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Area Manager • Worcester, Western Cape, South Africa