Digital Marketing Specialist

Job Overview

We’re looking for a results-driven Digital Marketing Specialist to join a dynamic UK-based marketing team. In this role, you’ll be responsible for planning, executing, and optimising digital marketing campaigns across multiple platforms. This is an exciting opportunity to work with an innovative company that values creativity, strategic thinking, and measurable outcomes. You’ll have the chance to collaborate remotely with a team that embraces modern digital tools and is committed to your growth and success.

Key Responsibilities

• Develop and manage digital marketing campaigns across platforms such as Google Ads, Meta (Facebook / Instagram), LinkedIn, and email.
• Analyse campaign performance using tools like Google Analytics and prepare detailed reports to inform strategy.
• Oversee SEO and PPC strategies to increase organic visibility and paid traffic.
• Manage content calendars and coordinate with content creators to ensure timely delivery.
• Conduct keyword research and competitor analysis to optimise campaigns.
• Implement A / B testing strategies to refine messaging and improve conversion rates.
• Monitor social media channels and engage with audiences to build brand presence.
• Collaborate with design and content teams to ensure brand consistency across all digital touchpoints.

Qualifications and Experience