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E Commerce Specialist

The Employment ChannelDurban, South Africa

26 days ago

Job description

Minimum 3 to 5 years experience in a similar role

Bachelors degree in Digital Marketing or related field.

Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.

Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.

Excellent understanding of UX, web design, customer flow and web analysis.

Confidence in traffic analysis, reporting tools and optimisation.

Knowledge of Attribution modelling, website speed optimisation, A / B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools

Key Performance Areas include the following :

Manage all online activity in relation to traffic acquisition, sales, conversion and a / b testing and reporting
Develop and implement ecommerce strategy in order to improve website performance
Work with developers to improve website speed
Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
Research market in order to discover new trends and technologies in order to improve website performance
Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs
Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
Develop content calendar and oversee website uploads and landing pages development
Report on performance
Working closely with branch staff and other cross-functional teams, in order to ensure back-end operational effectiveness for online order fulfilment
Ensuring that product pricing is accurate and appropriately maintained Skills,

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Commerce Specialist • Durban, South Africa