Top 5 Content Types to Post On LinkedIn

Are you struggling to come up with content ideas to share on social media? Want to know the content types that work best on LinkedIn?

Recent research carried out by Brafton has identified the most popular LinkedIn content types :

• Third-party content
• Native video
• Text-only posts
• Photography and illustrations

Additionally, recent studies indicate that carousel posts perform well on LinkedIn. You can create carousels by uploading a PDF with separate images on each page.

LinkedIn’s demographics make it an ideal platform for publishing highly relevant, shareable content, especially in the B2B space. Here is why :

See our infographic below for more details.

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