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Social Media Ads Specialist

Social Media Ads Specialist

Scale Army CareersWorkFromHome, Mpumalanga, South Africa
1 day ago
Job description

Overview

Our client is a fast-growing e-commerce organization focused on wellness and herbal products. They combine data-driven marketing strategies with creative execution to drive growth, optimize performance, and expand their product portfolio in competitive markets.

Location

Fully Remote | 9 AM - 5 PM EST

Role Overview

Our client is seeking a results-driven Social Media Ads Specialist to manage day-to-day paid media channels, including Meta, TikTok, and other platforms, while driving strategy and optimization. The ideal candidate has deep Paid Social expertise, thrives in fast-paced ecommerce environments, and is eager to make a direct impact on growth.

Key Responsibilities

  • Campaign Execution & Optimization
  • Execute and optimize paid social campaigns across Meta, TikTok, and other relevant platforms
  • Build ads and campaigns to acquire new customers
  • Develop and maintain a rolling test-and-learn roadmap across paid social, including audience targeting, bidding strategies, placements, landing pages, ad formats, funnel sequencing, and offer / messaging strategy
  • Creative Collaboration
  • Partner with creative strategy lead and creative team to deliver performance-optimized briefs and content
  • Provide strategic direction and feedback to creative partners, including external agencies and in-house teams
  • Conduct creative testing and optimize based on platform best practices
  • Analysis & Reporting
  • Analyze campaign results and creative performance to drive insights and future planning
  • Communicate results, trends, and insights clearly to internal stakeholders and leadership
  • Platform & Industry Engagement
  • Build and maintain strong relationships with platform ad partners to gain access to alpha / beta tests and emerging product opportunities
  • Stay ahead of evolving platform capabilities, algorithm changes, and cultural trends
  • Additional Paid Marketing responsibilities as needed

Qualifications

  • Experience
  • Bachelor’s Degree in Business Administration, Marketing, or related field experience
  • 1–2+ years of experience managing Meta and TikTok Ads in ecommerce, preferably with agency or in-house
  • Expertise with Meta Business Manager and TikTok Seller Central
  • Proficiency with Shopify
  • Experience optimizing creative strategy
  • Experience in a start-up or growth company preferred
  • Ability to efficiently manage and prioritize multiple projects with cross-functional teams
  • Detail-oriented, organized, and strong follow-through
  • Strong time management skills and sense of urgency
  • Skills
  • Strategic thinking, conceptualizing new ideas, and initiating change in fast-paced environments
  • Strong oral and written communication, interpersonal capabilities with internal and external partners
  • Natural problem solver with positive attitude
  • Unquestionable ethics
  • Passion for the wellness community and herbal medicine with vision for innovative consumer connections

    • What Success Looks Like

  • Execute and optimize paid social campaigns that drive measurable growth and customer acquisition
  • Maintain a robust test-and-learn roadmap that continuously improves performance across platforms
  • Deliver actionable insights through thorough analysis of campaign and creative performance
  • Collaborate effectively with creative and cross-functional teams to produce high-performing campaigns
  • Stay ahead of platform trends, emerging features, and industry best practices

    • Opportunity

    This is your chance to take full ownership of paid social campaigns for a fast-growing wellness ecommerce brand. You’ll work remotely with a passionate, collaborative team, influence creative strategy, and drive measurable growth across Meta, TikTok, and other channels. If you want to make a real impact while innovating in a dynamic, fast-paced environment, this is the perfect opportunity. Apply now!

    Application Process

  • Fill in the application form
  • Record a video showcasing your skill sets

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    Social Media Specialist • WorkFromHome, Mpumalanga, South Africa