Brand Manager - Pharmaceutical

Main Purpose of Job

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures our clients brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas

Consumer Marketing Strategy :

o Develop consumer campaigns across digital, social, and traditional media.

o Translate brand strategy into compelling consumer messages.

o Lead influencer marketing, PR, and pharmacy activations.

• Digital Marketing & Insights

o Own digital platforms : content calendars, social media, websites.

o Run performance marketing campaigns (SEO, SEM, paid social, programmatic).

o Use analytics, consumer research, and feedback to optimise campaigns.

o Map the consumer journey and identify loyalty-building interventions.

o Execute in-store activations, promotions, and partnerships with retail.

o Develop consumer education materials (leaflets, videos, online content).

o Partner with the Rx Brand Manager to align HCP and consumer messaging.

o Work with agencies, research firms, and creative vendors for execution.

o Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements