Our client is a U.S.-based marketing agency with 20+ years of experience in digital marketing and a primary focus on direct response strategies. They work with high-performing clients across the U.S. and Latin America to build, optimize, and scale marketing funnels that drive measurable growth.
They are seeking a full-time Marketing CRO & Automations Specialist to join their team. This role combines technical automation expertise with strong analytical and creative skills in Conversion Rate Optimization (CRO). You’ll work closely with U.S. and Argentina-based team members, collaborating with designers, developers, project managers, and strategists to execute and optimize marketing campaigns that convert.
Job Description
As a Marketing CRO & Automations Specialist, you will be responsible for managing thier marketing automation platforms, CRM integrations, and reporting tools — while also leading optimization initiatives across landing pages, email funnels, and ad-to-funnel experiences.
You’ll use data-driven experimentation and user insights to increase conversions, engagement, and overall funnel performance. This role blends technical execution with analytical problem-solving, creative hypothesis testing, and strategic recommendations.
Role and Responsibilities
Automation & Technical Responsibilities
- Maintain and manage marketing automation integrations with CRM and other platforms.
- Build, test, and optimize automated workflows, email / SMS sequences, and customer journeys.
- Execute and QA marketing automations across multiple platforms (e.g., Go High Level, HubSpot, Zapier, Twilio, etc.).
- Handle data management processes including lead routing, tagging, API integrations, and MySQL database updates.
- Monitor deliverability, engagement, and conversion data to ensure systems perform optimally.
CRO (Conversion Rate Optimization) Responsibilities
Develop and execute CRO strategies for landing pages, emails, and funnels using A / B testing frameworks.Analyze user behavior via tools like Google Analytics, Clarity, and Looker Studio to identify friction points and conversion opportunities.Create and document hypotheses for tests (headline, layout, CTA, design, offer framing, etc.) and track results.Collaborate with designers and copywriters to improve the customer experience and funnel flow based on behavioral insights.Continuously test and refine page elements, headlines, forms, and offers to maximize opt-in, sales, and show rates.Support the creation and maintenance of CRO reports, dashboards, and insights presentations for internal and client teams.Apply psychological and UX principles to improve engagement and conversion performance.Reporting & Analysis
Track and report KPIs for marketing automations and CRO tests.Build and maintain dashboards in Google Sheets, Looker Studio, or Airtable to visualize campaign performance.Interpret analytics data to provide actionable insights and optimization recommendations.Partner with management to define performance benchmarks and identify growth opportunities.Skills
Data-driven mindset with strong analytical and testing abilities.Proficiency in HTML, CSS, and JavaScript for light front-end troubleshooting and A / B test setup.Expertise in Google Analytics, Google Tag Manager, and data visualization tools.Experience with MySQL, Airtable, Twilio, APIs, and Zapier (or similar tools).Understanding of UX principles, user journey mapping, and behavioral analysis.Proficient in Microsoft Excel / Google Sheets (advanced formulas, pivot tables, dashboards).Excellent communication and documentation skills.Strong multitasking abilities.Comfortable collaborating cross-functionally in a fast-paced environment.Salary : $1500-$2000 / month
Type of Work : Full-time remote
Work Schedule : USA business hours
Requirements
In depth background in a remote set-up of work similar to freelancing as an Independent Contractor (deep understanding on the pros & cons involved in this industry).Proven experience in marketing automation and CRM integration.2+ years of experience in CRO, digital marketing analytics, or funnel optimization.Demonstrated success running A / B or multivariate tests and interpreting results.Strong understanding of database management concepts and best practices.Ability to think critically and translate data insights into clear recommendations.Highly organized, self-motivated, and proactive with a strong sense of ownership.Excellent attention to detail and QA accuracy.Fluent in English (written and verbal).Reliable internet connection and consistent availability during designated hours.