Digital Marketing Manager

Job Description

We are seeking a results-driven Digital Media Marketing Manager to lead the planning, execution, and optimization of our digital marketing initiatives. The ideal candidate will have hands-on experience with digital channels, strong analytical skills, and a proven ability to grow online engagement, brand presence, and conversions.

• Develop and implement digital marketing strategies across platforms (social media, search, email, display, content, influencer, and affiliate).
• Manage paid advertising campaigns (Google Ads, Meta, LinkedIn, TikTok, etc.) to drive traffic, leads, and sales.
• Oversee content creation for digital channels, ensuring brand consistency and audience relevance.
• Optimize website and landing pages for SEO / SEM performance.
• Monitor campaign performance through analytics tools (Google Analytics, Meta Business Suite, etc.) and prepare reports on KPIs, ROI, and growth opportunities.
• Manage the company’s social media presence, growing reach and engagement.
• Collaborate with sales, design, and product teams to align marketing efforts with business goals.
• Stay updated on digital marketing trends, tools, and best practices.
• Manage budgets for digital campaigns and allocate resources effectively.
• Lead and mentor team members, freelancers, or external agencies as needed.

Qualifications

Key Skills

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