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Head of Customer Value Management

Head of Customer Value Management

RewardscoZA
30+ days ago
Job description

Job title : Head of Customer Value Management

Job Location : KwaZulu-Natal,

Deadline : September 29, 2025

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  • We’re looking for a strategic leader who can design impactful retention programmes, build strong rewards partnerships, and deliver initiatives that keep customers engaged and connected to our brand.

What you’ll be driving :

  • Customer Value Strategy : Develop and execute lifecycle strategies that grow customer value, reduce churn, and extend tenure
  • Loyalty & Rewards Innovation : Lead the design and roll out of a dynamic rewards platform and tiered retention framework.
  • Retention Excellence : Launch proactive, data-led interventions that reduce churn and strengthen loyalty
  • Commercial Impact : Drive revenue growth through strategic cross-sell and upsell initiatives
  • Partnerships & Negotiation : Forge strong relationships with rewards partners to enhance customer value proposition
  • Data-Driven Engagement : Leverage insights and predictive models to deliver personalised customer experiences.

    • Requirements

  • 5+ years’ experience in CVM, loyalty, lifecycle marketing, or retention, ideally in financial services or telco
  • A proven record of increasing ARPU, customer tenure, and ROI on lifecycle campaigns
  • Strong commercial acumen and negotiation skills to create impactful partnerships
  • Experience with rewards platforms, segmentation, predictive modelling, and A / B testing
  • Ability to collaborate across data, product, marketing, and operations
  • A strategic thinker with the ability to execute effectively
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