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CRM Manager

CRM Manager

Blueion Support ServicesJohannesburg, Gauteng, South Africa
7 days ago
Job description

Overview

Job title : CRM Manager

Job Location : Gauteng, Johannesburg

Deadline : November 28, 2025

About the Role

  • Apollo Gaming seeks a results-driven CRM Manager to lead customer engagement, retention, and loyalty programs using cutting-edge CRM technologies. The ideal candidate will leverage advanced customer data and segmentation to maximize the value of every interaction and be a key player in driving our growth in the online gaming and sportsbook sector.

Core Responsibilities

  • Develop and execute CRM strategies across casino and sportsbook products optimizing campaigns for retention, reactivation, and lifetime player value.
  • Design, implement, and continually improve lifecycle, promotional, and engagement campaigns using data-driven personalization and automation tools.
  • Segment and analyze customer data to identify behavioral trends and provide actionable insights for campaign optimization.
  • Collaborate with product, data, marketing, and compliance teams to ensure CRM initiatives align with business objectives and regulatory requirements.
  • Monitor, report, and improve CRM campaign performance using robust analytics and reporting platforms.
  • Explore cross-sell and upsell opportunities to boost player engagement and revenue.

    • Requirements

  • Bachelor’s degree in Marketing, Business Administration, Data Science, or equivalent experience.
  • 5+ years of hands-on CRM and digital marketing experience in online gaming, casino, or sportsbook environments.
  • Proven track record managing large-scale CRM platforms (Optimove, Salesforce, Braze, etc.) including integrations, automation, and campaign management.
  • Advanced analytical skills with proficiency in customer segmentation, campaign A / B testing, and reporting.
  • In-depth understanding of regulatory compliance in gambling / customer data management.
  • Exceptional interpersonal and team collaboration skills, with experience leading cross-functional projects.
  • Ability to manage multiple projects in fast-paced environments and deliver measurable results.

    • Desirable Skills

  • Optimove certification or demonstrable expertise with Optimove features, integrations, and campaign workflows.
  • Proficiency with SQL, advanced Excel, and marketing data tools for complex analysis and segmentation.
  • Experience in SaaS, B2C, or regulated industries.
  • Strong commercial acumen and a passion for growth and innovation in online gaming.
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    Crm Manager • Johannesburg, Gauteng, South Africa