Lifecycle Marketing Manager - Klaviyo / Crm

Overview

We are hiring a Lifecycle Marketing Manager to own client outcomes, lead the creative process, and scale systems that print profit.

Role basics

Type : Full-time (employee or long-term contractor)

Compensation : $60, / year - $65, / year

Timezone : 4+ hours EU / UK overlap (Mon–Fri)

Core Stack : Klaviyo, Shopify, Attentive, Asana, Slack, Triple Whale, Lifetimely, Hiro Analytics, Active Campaign, Recharge, CAPI, Zipify, Figma

Must-have experience (non-negotiable)

Klaviyo for DTC (3–5 yrs) with $1M+ attributed email revenue in the last 12 months or 3 brands = $k / quarter each.

• Pod leadership : led 1–3 ICs (builder / design), ran weekly planning, wrote briefs, and QA'd builds.
• Architecture depth : 50+ flows shipped (welcome, post-purchase, replenishment, win-back, MPL / branching logic, event-triggered).
• Deliverability : Reputation warm-up, inbox placement improvement.
• Experimentation : planned / reported A / B tests across segmentation, offers, cadence, creative with clear hypotheses.

Note : Applications that don't meet all five will not be reviewed.

Why Thrivelia

Purpose-driven : We help people build a life rich in memories—clients, customers, and our own team.

High-leverage work : Steer growth for fast-moving DTC brands (wellness, apparel, consumer tech, subscriptions, and more).

Standards + support : Clear direction, direct feedback, and teammates who care about the work—and each other.

Real industry weight : Klaviyo Platinum Partner with deep ecosystem ties and early access to tools / tactics.

We're not just a retention agency, we're a strategic growth partner.

We move with urgency, own outcomes, and prove that world-class results and a positive, collaborative culture can coexist.

Let's be direct.

Average partnership 18+ months because results are hard to walk away from.

Waitlist for new clients due to reputation and outcomes.

We don't just "do email"—we help shape the future of retention.

Who You Are

What You'll Do

Lifecycle Design & Execution

Architect, build, and optimize email & SMS flows and campaigns in Klaviyo.

Own the campaign calendar—on-brand, on-strategy, on-time.

Collaborate with copy / design to ship creative that converts (and meets QA standards).

(Experience with push, subscriptions, and loyalty is a plus—not required.)

Data-Driven Optimization

Go past opens : analyze cohorts / attribution in Shopify, Lifetimely, Triple Whale, or Hiro.

Turn data into crisp narratives and next steps clients can act on.

What your week looks like

What You Bring

Please don't apply if you've never owned Klaviyo revenue, are copy / design-only, plan to subcontract / agency-outsource this role, or can't maintain 4+ hours EU / UK overlap.

What We Offer

How To Apply

Apply via this form :

Only complete submissions via the form are reviewed.

Please don't reach out via other channels.

Klaviyo, DTC ecommerce, email strategy, lifecycle, segmentation, deliverability, A / B testing, flow architecture, SMS, CRM.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Advertising Services

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