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Performance Marketing Specialist

1-gridCape Town, Western Cape, South Africa

3 days ago

Job description

1-grid Cape Town, Western Cape, South Africa

Overview

1-grid is a proudly South African web hosting company empowering entrepreneurs and SMEs to succeed online. We provide domains, hosting, email, security, and digital tools to help businesses build and grow their online presence.

Role Purpose

We are seeking a highly analytical and creative Performance Marketing Specialist to join our Marketing team. This role is responsible for managing, optimising, and growing the performance of our website (via Strapi CMS) and mobile app, ensuring both deliver best-in-class user experiences and measurable business results. You will take ownership of content updates, SEO optimisation, keyword strategy, conversion tracking, and user testing, with the ultimate goal of driving sustainable growth and improved ROI across all digital touchpoints.

Key Responsibilities & Accountabilities

Website & App Content Management : Maintain and update website content through Strapi CMS, ensuring accuracy, engagement, and alignment with brand messaging.
Conversion Tracking & Analytics : Set up, manage, and monitor conversion tracking through Google Tag Manager, Google Analytics, and related tools to ensure accurate performance measurement.
SEO Strategy & Implementation : Apply best practices in on-page and technical SEO, conduct keyword research, and implement strategies to improve search visibility and organic rankings.
Conversion Rate Optimisation (CRO) : Monitor, test, and optimise user journeys across website and app to improve conversion rates and reduce drop-offs.
User Testing & Behaviour Analysis : Conduct A / B tests, usability studies, and heatmap analysis to identify friction points and optimise the customer journey.
Performance Reporting : Track, analyse, and report on website and app performance metrics, including traffic, conversions, SEO rankings, and user behaviour.
Cross-Functional Collaboration : Partner with in-house Marketing, External Consultants, and Tech teams to align on performance goals and implement improvements.
Trend Awareness : Stay up to date with SEO, CRO, analytics, and performance marketing innovations.
Event Support : Assist the Marketing team in promoting and executing internal and external events and culture activities.

Experience & Skills

Bachelor’s degree in Marketing, UX, Digital Marketing, Business, or related field (or equivalent experience).

3+ years of proven experience in performance marketing, SEO, and CRO.

Practical experience managing content through a CMS.

Hands-on experience with Google Tag Manager, Google Analytics, and other reporting / tracking tools.

Familiarity with A / B testing and user behaviour tools (Hotjar, Clarity, etc.).

Strong analytical mindset, with the ability to translate data into actionable recommendations.

Understanding of UX / UI principles and customer journey optimisation.

Excellent communication skills and collaborative approach.

What We Offer

At 1-grid, you’ll be part of a dynamic and ambitious team passionate about helping South African SMEs thrive online. You’ll have the opportunity to make a measurable impact by optimising the performance of our website and app, shaping user experiences, and driving growth across digital channels.

Values Alignment

The Content Marketing Specialist is expected to live out and promote 1-grid’s values : Accountability, Customer Delight, Teamwork, Inclusivity, Respect, Transparency, Quality, and Collaboration.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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Marketing Specialist • Cape Town, Western Cape, South Africa