Specialist : Campaigns
Absa Group LimitedJohannesburg, ZA1 day ago
Job descriptionWe are seeking a Campaign Specialist to Campaign Specialist is responsible for the design, implementation, and execution of strategic, data-driven campaigns within the Absa Rewards portfolio. This role enables customer-centric innovation and supports business growth through actionable insights and cross-functional collaboration. This role falls within the Lifecycle management team sub-job family, where the focus is on designing, implementing and executing campaigns based on data driven insights and support strategic initiatives. The successful candidate will act as a value enabler and integrator, bringing deep functional expertise and industry insight to shape and execute campaign strategies. This role requires a skilled campaign specialist who can build and scale data driven insight into revenue generating campaigns. The successful candidate will be responsible for end to end campaign management. Bachelor’s degree in marketing ,communication management , or a related field (required). Postgraduate qualification Marketing, Data Analytics, or Business (advantageous) Minimum 3–5 years’ experience in CRM ,Marketing with a focus on direct marketing, analytics skills or insights roles within a retail bank or loyalty prorammes with C2C environment. Proven ability to manage cross-functional teams and influence campaign / data strategy across. Proven track record in designing and executing data-driven campaigns that drive measurable business outcomes. Strong understanding of loyalty programme mechanics, customer lifecycle management, and retail banking products. Familiarity with campaign governance, compliance, and regulatory frameworks in financial services. Experience in cross-functional collaboration, particularly with data, customer, and product teams. Project Management : Ability to manage multiple campaigns simultaneously, with strong prioritisation and time management. Customer-Centricity : Deep understanding of customer behaviour and segmentation to tailor campaigns effectively. Communication : Strong written and verbal communication skills to influence stakeholders and present insights. CRM platforms, data analytics, or campaign management (e.g., Salesforce) (preferred) Design and develop targeted campaign strategies aligned to customer lifecycle stages, business objectives, and Rewards programme goals. Translate customer insights and behavioural data into actionable campaign plans that drive engagement, retention, and value generation. Define campaign objectives, KPIs, and success metrics in collaboration with cross-functional teams. Manage end-to-end campaign execution, including briefing, creative development, segmentation, channel selection, deployment, and post-campaign analysis. Ensure timely delivery and quality execution across digital, direct, and partner channels. Monitor campaign performance and implement optimisations to improve outcomes. Leverage customer data and analytics to inform campaign targeting, personalisation, and messaging strategies. Work closely with analytics and data teams to build predictive models and segmentation frameworks. Continuously test and refine campaign elements using A / B testing, and other optimisation techniques. Collaborate with internal teams including Product, Marketing, Martech, Data & Analytics to ensure campaign alignment and integration. Act as a subject matter expert on Rewards campaigns, providing guidance and thought leadership across the business. Collaborate with MI / BI to track and report on campaign performance against defined KPIs, including ROI, customer engagement, conversion rates, and retention. Present insights and recommendations to senior stakeholders to inform strategic decisions. Maintain dashboards and reporting tools to ensure transparency and continuous improvement. Ensure all campaigns adhere to regulatory, legal, Compliance, and brand guidelines. Maintain audit trails and documentation for campaign activities. Identify opportunities to enhance campaign effectiveness through new technologies, tools, and methodologies. Stay abreast of industry trends, customer behaviour shifts, and competitive activity to inform campaign innovation. Contribute to the evolution of the Rewards programme by testing new value propositions and engagement mechanisms. Bachelor`s Degrees and Advanced Diplomas : Marketing (Required) Media / Advertising / Branding jobs
Job title : Specialist : Campaigns
Job Location : Gauteng, Johannesburg
Deadline : November 30, 2025
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Job Summary
Job Description
Qualifications & Experience required
Preferred Certifications (not all required)
Key Responsibilities
Campaign Strategy & Planning :
Campaign Execution & Management :
Data-Driven Insights & Personalisation
Stakeholder Engagement & Collaboration
Performance Measurement & Reporting
Compliance & Governance
Innovation & Continuous Improvement
Education
End Date : November 5, 2025
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Campaign Specialist • Johannesburg, ZA