SUMMARY :
The purpose of the role is to lead and drive a cross channel sales force into a specified
POSITION INFO : Team Leader
Commercial
Accountable for quality, standards, service and desired outputs within inter-related functional areas of responsibility. May be responsible for work of others.
Job Purpose
The purpose of the role is to lead and drive a cross channel sales force into a specified (and prioritised) geography - responsible for overseeing and facilitating all sales related activities in that geography.
Key Accountabilities and Outputs
Customer Development
- Manage and build customer relationships with Outlet owners
- Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
- Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
- Achieve customer sales volume targets
- Ensure each outlet buys directly from the Company consistently on a weekly basis
Execution Guidelines
Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outletMonitor volumes by outlet to ensure 100% availability of key brands and packs through forward planningManage stock rotation to ensure 100% availabilityDrive the effective execution of selective merchandising implementation in the consumption and purchase zonesNegotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year Asset ManagementManage the Company refrigeration assets by driving governance and complianceManage all the Company assets in the outlets including permanent merchandising and signageEnsure the Company products are stocked in fridges as per guidelinesConduct asset verification surveys (Fridges, etc.)Assist customers with managing stock replenishment to minimise stock outsManage stock rotation and quality Sales Team ManagementManages, supports and co-ordinates all BevCo cross channel and cross functional sales force activities in the defined geography (insourced / outsourced)Tracks team weekly customer calls per outlet to build effective partnerships and resolve customer issuesActively supports and manages the sales force in-sourced & outsourced Growth ObjectivesDrives the sales force in the area to improve BevCo participation and penetration through wholesalers, retailers, QSRs and forecourtsHolds cross channel sales team accountable to achieve target volumes and distribution objectives in all channels across the geographyEnsures product availability, merchandising, promotions, pricing objectives and space standards are achieved and maintainedResponsible for company refrigeration assets and that governance and compliance standards are metResponsible for permanent merchandising resourcing and signageQualifications and Experience
Grade 12 / Matric / NQF level 4Up to 2 years' experience (Operational Execution) Experience in a sales / marketing / FMCG environmentBasic knowledge of PC, or potential to acquire itJob Area
Key Qualities Critical Success Factors
Customer Perspective CommunicationRoutine communication with customers or clients Problem SolvingProactive identification of functional problems related to a specific process or policy, determine cause and impact, and choose the best alternative to solve the problem based on guidelines provided and an understanding of the theory or practices underpinning the problem. Relationships MaintainedOthers outside of own work area but inside the organisationBehavioural Competencies Customer RelationsAsks questions to identify customer needs or expectationsFollows through and meets personal commitments to others on timeTakes responsibilities seriously and consistently meets the clients' expectations for quality, service, and professionalism.Continuously monitors delivery to make sure the customer is receiving good serviceShows a strong commitment to exceeding customer expectationsAble to own responsibility for mistakes, apologise and make suitable changes to services NegotiationAble to recognise a situation in which negations are requiredAble to listen to the oppositions argument attentively with the aim of reaching an effective outcomeAble to tactfully present facts on a "need to know basis" so as to ensure a successful outcome.Able to refer to facts presented by the opposition to strengthen argument.Possesses the interpersonal skills necessary to negotiate an effective outcome Planning and OrganisingManages time effectively, ensuring effective completion of tasks under stressful deadlines.Able to prioritise activities and resources, ensuring that results are achieved effectively.Able to evaluate progress and make appropriate adjustments to initial plans, ensuring a successful outcome. Knowledge of BusinessFollows systematic, multi-source learning regiment designed to educate oneself quickly : keeps oneselfDescribes the important impacts that one has on the success of one's functional area and on company results; demonst