Digital Marketing and eCommerce Specialist – ESA (B2B Focus)

Job Description

The Digital Marketing Specialist – ESA (B2B Focus) will be responsible for designing, executing, and managing digital marketing and eCommerce initiatives across Schneider Electric’s English-speaking Africa cluster. The role is B2B-focused, targeting business customers, distributors, partners, and professional buyers across industries.

The incumbent will drive Schneider Electric’s digital footprint, lead digital campaign execution, and accelerate online commercial growth across Schneider-owned and partner marketplaces. This role requires a strong understanding of digital ecosystems, analytics, and eCommerce operations, combined with a proven ability to deliver measurable business results in a complex, multi-market B2B environment.

The role will have a regional scope, with responsibility across Southern, East, and West Africa, and will collaborate closely with cross-functional marketing, commercial, and digital teams.

What will you do?

• Develop and execute integrated B2B digital marketing strategies aligned with business priorities and customer journeys.
• Manage paid, owned, and earned media campaigns across search, display, social, and email channels.
• Optimize automated workflows and lead nurturing using Salesforce Marketing Cloud and CDP segmentation.
• Oversee SEO / SEM strategies, tagging, metadata, and website optimization for improved visibility.
• Track and analyze performance using Google Analytics, Contentsquare, and conversion funnel insights.
• Lead digital media buying, budget allocation, and ROI measurement; manage agency relationships.
• Drive eCommerce strategy across marketplaces, focusing on traffic growth, conversion, and revenue.
• Implement cross-sell / upsell campaigns, promotions, and keyword optimization for B2B segments.
• Ensure catalogue accuracy, UX improvements, and technical content optimization for online platforms.
• Monitor KPIs for digital and e-commerce initiatives, adopting emerging trends and tools for continuous improvement.

Key Deliverables :

What skills and capabilities will make you successful?

Who will you report to?

What qualifications will make you successful for this role?

Disclaimer : This job description outlines the general nature and key responsibilities aligned with the designated job code. It is intended to provide clarity on the role’s scope and requirements. However, it is not exhaustive and may be subject to change from time to time in response to evolving business needs, organisational priorities, or strategic direction.

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue+13% organic growth150 000+ employees in 100+ countries#1 on the Global 100 World’s most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

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