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Social Media Manager

Social Media Manager

CareerBuddyWorkFromHome, Free State, South Africa
20 hours ago
Job description

Social Media Manager

Join to apply for the Social Media Manager role at CareerBuddy .

Overview

Our client is seeking a creative strategist who leverages storytelling, engagement, and strategy to turn the brand into a must‑follow destination. As a Social Media Manager, you'll shape the voice and digital presence, creating captivating content that connects with audiences, drives growth, and builds a thriving online community.

What We're Looking For

  • You're a strategic and creative social media expert with a record of growing brand engagement across Instagram, TikTok, Twitter, and LinkedIn.
  • You have strong content creation skills, from designing eye‑catching graphics to editing short‑form videos that stop the scroll.
  • You thrive on data‑driven decision‑making, tracking performance metrics and adapting strategies based on audience insights.
  • You know how to craft compelling captions and brand messaging that resonates.
  • You're up to date with social media trends, platform algorithms, and engagement tactics, and you're not afraid to experiment with new formats.
  • You can work independently, managing multiple projects while keeping content fresh, creative, and aligned with the brand.

Responsibilities

  • Develop and execute social media strategies to boost brand awareness, engagement, and customer retention.
  • Manage and maintain the client’s presence across Instagram, TikTok, Twitter, and LinkedIn.
  • Plan, schedule, and publish content, ensuring brand consistency across all platforms.
  • Track, analyze, and interpret performance metrics, adjusting strategies based on trends and audience behavior.
  • Create engaging multimedia content, including graphics, short‑form videos, and written posts, that align with current social trends.
  • Engage with the online community, responding to comments, messages, and user‑generated content.
  • Collaborate with influencers and brand ambassadors, helping to expand reach and visibility.
  • Develop and oversee social media campaigns, competitions, and collaborations, measuring their success and driving growth.
  • Work cross‑functionally with other teams to align social media efforts with broader marketing goals.
  • Qualifications

  • Proven experience managing and growing brand social media accounts.
  • A strong understanding of platform algorithms, trends, and engagement strategies.
  • Proficiency in graphic design and video editing tools like Canva, CapCut, and Adobe Suite.
  • Excellent copywriting skills, with the ability to craft engaging captions and brand messaging.
  • Strong analytical skills, with experience using social media analytics tools to track performance.
  • The ability to work independently, prioritize tasks, and manage multiple projects in a fast‑paced environment.
  • Challenges

  • Staying ahead of constantly changing social media algorithms.
  • Balancing creativity with performance metrics to create engaging yet effective content.
  • Managing multiple campaigns and social interactions in a fast‑moving digital space.
  • Benefits

  • Flexible work schedules & paid time off; creativity needs rest too.
  • Opportunities for professional growth; develop new skills, take on exciting challenges, and grow with the brand.
  • Job Details

    Seniority level : Entry level. Employment type : Full‑time. Job function : Marketing & Sales. Industry : Staffing & Recruiting.

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    Social Media Manager • WorkFromHome, Free State, South Africa

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