WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
Role
We believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values :
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Objectives Of The Role
This role is responsible for delivering SEO technical audits, competitor analysis, keyword research, guiding content strategies (in the context of SEO), and developing link building strategies across our client base.
Strategic Skills
Key Areas of Responsibility and Accountability :
To work with Account Directors to provide consultancy to clients on all aspects of SEOEnsure that projects are delivered to agreed deadlines and client business requirementsContribute to pitch materials and attending new business meetings where relevantWork with internal product development committees to develop best-in-breed digital offeringAn understanding of the broader digital media landscape and how the various digital elements integrate with SEO effortsClient Account Management
Provide clear actions and insights to clientsExcellent, persuasive verbal and written communication skills – ability to explain the technical to the non-technical items and spearhead SEO discussions in client status meetingsAbility to prepare and present compelling on-site SEO audits, best practice guidelines, review documentation, client SEO strategy documents, and monthly client reportingAbility to liaise with both internal teams and client resources to deliver effective SEO campaignHave the ability to think creatively around problems, interpret client requirements, and translate them into action plansCollaborate with cross-functional teams, including PPC, social media, influencer, and web development to ensure a cohesive digital marketing strategyOperating Requirements
Solid knowledge and understanding of SEO, including current developmentsAbility to code in HTML, CSS, and PHP is or at least a good knowledge of these languagesAbility to work independently and as part of teamExcellent client service skills are desirableFluent written and spoken EnglishProficient in MS Office, including Excel, Word, and PowerPoint.Proficient in 3rd party data tools such as SEMrush, Lumar or AHREFSProficient in Google tools : GA4, Google Search Console, Google Tag Manager. Keeping GA4 certification up to date is essentialSelf-learning and development is essentialNew Business
Identify areas of possible business growth within existing client base and new clientsResponsible for identifying areas of business growth and establishing search solutions that are aligned to requirements and budgets accordingly.Establish and maintain relationships with key decision makers in order to secure new businessWhen required, participate in pitches and help with new business wins outside of the clientLife At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
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