Consumer Brand Manager (Digital & Consumer-Focused)

Overview

Are you a creative and data-driven marketer who lives and breathes consumer brands? Our client is looking for a passionate Consumer Brand Manager to join a dynamic marketing team. You will be instrumental in building brand equity and driving growth by connecting the brands with end-users through innovative, digitally-led campaigns. If you're ready to make a tangible impact and shape the brand's future, this is the role for you.

Responsibilities

• Lead with Strategy : Develop and execute impactful consumer marketing strategies across digital, social, and traditional platforms.
• Innovate Digitally : Own our digital platforms and content, running high-performance campaigns (SEO, SEM, paid social) that drive engagement and results.
• Deeply Understand Consumers : Utilise consumer insights, research, and data analytics to map the consumer journey and create loyalty-building interventions.
• Collaborate and Influence : Partner with internal teams and external agencies to ensure seamless execution and aligned messaging.
• Ensure Compliance : Uphold the highest standards of compliance, ensuring all marketing activities adhere to SAHPRA and ASA codes.

Qualifications

Key Attributes : You are a creative thinker with a data-driven mindset. You are consumer-centric, highly adaptable, and a natural collaborator.

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