External Sales Consultant

External Sales Consultant Digital Marketing Solutions

Location: Blaauwberg / Bloubergstrand, Cape Town
Salary: R35,000 R53,800 basic + commission

Role Summary

• Join a fast-paced digital agency focused on growing revenue in the local market

• Sell digital marketing solutions to new and existing clients

• Build strong relationships with decision-makers through consultative selling

• Present tailored digital solutions and close new business

• Services include SEO, Google Ads & PPC, websites, social media (organic & paid), content, hosting and conversion optimisation

• Field-based role with regular face-to-face client meetings

• Focused on South African SMEs and mid-market businesses

• Occasional travel outside the immediate area may be required

Key Responsibilities

Business Development & New Client Acquisition

• Identify and pursue new business opportunities through outbound prospecting, referrals, networking and targeted lead generation

• Build and manage a strong sales pipeline across relevant industries

• Set up and attend client meetings, including on-site visits

• Conduct needs analysis and present appropriate solutions

• Convert qualified opportunities into signed agreements

Consultative Selling & Solution Design

• Conduct detailed discovery sessions to understand client business models, growth objectives, current marketing performance and budget parameters

• Recommend tailored packages across SEO, paid search, websites, social media marketing, content, hosting and conversion optimisation

• Explain digital strategies and outcomes in clear commercial terms, including lead generation, conversion improvement, visibility and ROI

• Prepare proposals and quotations aligned to client goals, scope and timelines

Account Management & Relationship Building

• Build long-term client relationships

• Retain and grow accounts through upselling and cross-selling

• Ensure smooth handover to delivery teams

• Identify expansion opportunities within existing clients

Pipeline & CRM Management

• Manage all leads, opportunities and activities in Pipedrive

• Maintain accurate pipeline stages and forecasting

• Track activities and follow-ups consistently

• Ensure deals progress efficiently toward close

Market Feedback & Collaboration

• Collaborate with internal sales, marketing and delivery teams

• Provide insights on competitor activity, pricing expectations, service demand and common objections

• Support occasional marketing initiatives such as events and partnerships

Minimum Requirements

• Completed tertiary qualification

• Minimum 3 years experience in external sales, consultative B2B sales or business development

• Experience within services, media, marketing or technology preferred

• Excellent written and spoken English

• Strong presentation and negotiation skills

• Passion for digital marketing and solutions-based selling

• Proven ability to build pipeline, manage a full sales cycle and close deals

• Valid drivers licence and reliable vehicle

• Willingness to travel locally and occasionally further afield

• Strong computer literacy including email, spreadsheets, proposal writing and CRM usage

• Experience with Pipedrive advantageous

Advantageous Experience

• Selling digital services such as SEO, Google Ads, PPC, websites or social media marketing

• Existing local business network

• Experience selling to SME and mid-market clients

• Comfortable discussing performance metrics such as leads, conversion rates, cost per lead and ROAS

• Experience using structured sales methodologies

Working Hours

• Standard weekday business hours

• Flexibility required for client meetings and travel

• Final hours confirmed during the interview process

Performance Indicators

• Consistent achievement of monthly sales targets

• Revenue growth

• Healthy and accurate pipeline in Pipedrive

• Strong conversion rates from meeting to proposal and proposal to close

• Client retention and account growth through renewals, upsells and cross-sells

• High client satisfaction and smooth handover to internal teams

Ideal Candidate Profile

• Driven, professional and commercially astute

• Confident engaging decision-makers

• Comfortable with face-to-face selling and travel

• Skilled at uncovering needs and presenting solutions

• Motivated by targets and commission

• Disciplined with follow-up and CRM usage

• Genuinely excited about how digital marketing helps businesses grow