Minimum qualification of a tertiary qualification in Digital Marketing
5 Years working experience in Digital Marketing, in a Corporate environment
Knowledge across all marketing platforms
Duties :
Develop and execute comprehensive digital content plans for each platform to ensure that set KPIs with the PR Agency is achieved, including YouTube channel
Regularly review and refine digital plans / content to adapt to changing needs and ensure engagement
Create digital campaigns and measure the performance
Writing of the monthly report
Oversee the weekly competitors report
Research latest trend on digital communication to implement in the company
Create and implement digital strategy
Oversee the production of videos and Google adverts
Social media campaigns
Co-ordinate quarterly internal MD Talks video
Gather, edit and write engaging content for internal platforms (e.g : emails, newsletters, handovers and App Communication tool)
Analyse feedback to measure the impact of communication efforts and identify improvement opportunities
Communicate the advertising and PR to the employees as received
Internal communication campaigns and launches
Advertising
Coordinate of SOP / SLA related to events and promotion and writing of policies
Create policies to support digital communication
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Marketer • Johannesburg, South Africa
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