Job title : Marketing Manager (Cape Town)
Job Location : Western Cape, Cape Town
Deadline : October 30, 2025
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Job Purpose
The marketing manager is responsible for developing and implement integrated marketing strategies that support the hotel's revenue goals, enhance brand visibility, and drive customer engagement across all channels.The Marketing Manager plays a key role in positioning the hotel as a leading destination for hospitality, conferencing, events, and leisure.Key Performance Areas
Plan and execute multi-channel marketing campaigns to support room nights, MICE, F&B, and leisure servicesEnsure campaigns are delivered on-brand, on-time, and within budgetMaintain consistent brand messaging across all platforms and materialsDevelop engaging content (copy, visuals, video) for digital and offline channelsManage website content, SEO, paid media, and social media platformsTrack and improve online performance, engagement, and lead generationSupport PR efforts, media engagement, and influencer collaborationsMonitor guest reviews and social sentiment to protect and enhance reputationAnalyse customer data, competitor activity, and market trendsTranslate insights into actionable marketing strategiesWork with Sales, Revenue, and Operations to align marketing efforts with commercial goalsCreate promotional materials, proposals, and event support collateralEnsure all marketing activities comply with POPIA, CPA, and brand guidelinesManage usage rights, image licensing, and supplier contractsLead public relations strategy including press release development, media pitching, and crisis communication managementBuild and maintain strong relationships with media, journalists, influencers, and key opinion leadersPlan and manage promotional events, launches, and sponsorships to increase brand visibility and customer engagementCoordinate and oversee on-site and virtual promotional activities, ensuring smooth execution and effective follow-upRequirements
Education
Grade 12Degree in Marketing / PR / CommunicationExperience
8 years Marketing / PR and promotions experience, including in media relationsExperience in planning and delivering a Public Relations and Communications strategy including Social MediaWork Conditions and special requirements
Ability to travelAbility to work shifts that meet the operational requirementsSkills and Knowledge
PR skillsMarket researchStrong English Verbal and Written Communication skillsBusiness AcumenDigital acumen including Social Media platformsNetworking skillsFinancial AcumenCultural understanding and protocolEmotional resilienceBusiness Intelligence interpretationProficient Computer SkillsProject managementMedia / Advertising / Branding jobs