Digital Marketing and Online Merchandising Specialist

• A rewarding opportunity awaits a skilled Digital Marketing and Online Merchandising Specialist at Indigo Brands in Epping, Cape Town. In this dynamic position, you will be responsible for planning and executing integrated digital marketing campaigns across Fragrance, Personal Care, and Colour Cosmetics. The main focus is on building a cohesive digital presence across multiple brands by delivering effective content that drives brand awareness and sales conversion, while maintaining a high-performing digital shelf across owned and third-party retail platforms.

Reporting Structure:

Reports to: Marketing Manager
Key Areas of Impact:

Campaign Strategy and Execution

• Plan and execute unified multi-channel campaigns across social media and web platforms.
• Partner with Marketing and Sales teams to co-create campaigns that drive both high-level engagement and bottom-line sales conversion.
• Stay ahead of industry shifts, competitor movements, and platform algorithm trends to keep the brands at the forefront.
• Monitor real time insights and analytics to iterate on campaign tactics and improve overall performance.

Content Creation and Management

• Use Artificial Intelligence (AI) to automate repetitive tasks and generate creative content variations.
• Produce high quality social media and web content that strictly adheres to brand requirements and approved strategies.
• Build and maintain a centralized digital asset library for all products, ensuring strict version control and brand identity consistency.
• Design infographics and content specifically tailored to drive conversion across all Indigo categories.

Copywriting

• Write engaging, brand aligned copy for social media and comprehensive product information for online platforms.
• Simplify technical product data into user friendly messaging that aligns with brand positioning.
• Ensure all product information remains accurate, consistent, and updated.

Online Merchandising and Digital Shelf Excellence

• Create, audit, and optimize Product Detail Pages (PDPs), including titles, bullet points, descriptions, and A+ content.
• Implement high resolution, zoom enabled imagery, lifestyle shots, and infographics that communicate key benefits clearly.
• Conduct ongoing keyword research to boost organic ranking and product discoverability.

Retailer Compliance and Promotional Support

• Conduct routine content and image audits on retailer sites to ensure correct categorization, enhanced content, and up to date imagery.
• Support the setup and execution of digital banners, coupons, and seasonal merchandising changes within strict lead times.
• Ensure all promotional updates follow specific retailer guidelines while maintaining absolute brand consistency.

SEO and Performance Optimization

• Implement SEO strategies across all content formats, from web copy to video metadata.
• Monitor performance analytics to identify optimization opportunities, applying on-page strategies to drive traffic.
• Continuously refine the digital journey to ensure content converts traffic into measurable sales.

What It Takes to Succeed:

Experience that set you up for success:

• 3 - 5 years' experience in a Multi Media or Digital Marketing environment
• E-commerce Expertise
• Experience in social media and marketing design
• Exposure to Video or Animation creation and editing – advantageous
• Solid experience in creating content for social media
• Knowledge of working on Adobe Creative Cloud

Qualifications & Certifications that will contribute to your success:

• A completed Degree or Diploma in Graphic Design or Digital Marketing is required