Position : Marketing Assistant
Reporting to : Marketing Manager
Department : Marketing – Sol de Janeiro
Employee Type : Permanent
Location : Cape Town
PURPOSE OF THE ROLE
The core purpose of the role is to work together with the Marketing Manager and Brand Team to develop the brand in South Africa through optimum use of the A&P investment tools, adaptation of international strategy and ensuring a 360̊ approach to all local marketing strategies, ultimately growing market share and brand image in South Africa.
KEY RESPONSIBILITIES
Marketing / Brand Support Functions
- Be a custodian of the brand image in South Africa, maintaining brand equity and integrity at all times
- Liaise with the brand team (Digital, PR, Trade Marketing) to understand marketing goals and provide support as required and directed by the Marketing Manager
- Present marketing and branding ideas to the team
- Ensure compliance with relevant legal, brand and process requirements
- Provide support to the Marketing Manager on brand specific tasks
- Systematically develop processes that provide relevant information and support to the Marketing Manager, including but not limited to :
Inventory review and reporting
Monthly brand reportingRetailer sales performance and stock reportingAdministrate the process flow of all new products both internally and externally to ensure products are loaded correct and timeousTimeous accurate completion and submission of all retailer buy plans / master files and seasonal marketing / online booking calendars and formsTimeous and accurate management of price increases as requiredEnsure all documents are accessible at all timesDeliver within set deadlinesProvide optimum service levels to all stakeholders internally and externallyManage customer and consumer queries professionally to achieve a positive outcomeAssist with project-based assignments set out by the Marketing Manager to gain knowledge and practical experience in development-focused tasksTrack competitor activity monthly and gain learnings from analysisSpend time in-store to obtain trade experience / knowledge and gain customer insightsSupport the team with all administration tasks as requiredSales Performance
Regularly review business performance to ascertain challenges and opportunitiesAssist in the management of inventory to ensure brand stock levels in house meet both the brand and organisational requirementsReport on brand performance monthly as required (including but not limited to sales, retailers performance, SKU performance, PR, new launches)Assist in the management of new launches including stock tracking with demand planning, receipt of retailer orders vs plan, stock distribution (together with POSM) from the warehouse, communication with the sales team, proactive adaptations to plans to maximise launch potential and follow up and reporting following launch periodEngage in research to gain relevant information including but not limited to competitors, pricing and target marketsStakeholder engagement and management
Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the marketWork with stakeholders to gain maximum exposure for the brandCo-ordinate and implement PR activity including distribution of new launches and tracking and reporting on local media and digital coverageBudget and financial responsibilities
Allocate resources and work with others to ensure specified budgets and ROI requirements are observedLeadership and Culture
Manage own personal development through your PDP (Personal Development Plan). Request training and feedback on performance at least once a month and strive to improve based on these interventions.Adhere to the company's values.Be an active participant in all culture initiatives and activities.Take responsibility for all issues facing the department, work as a team and mentor / coach new team members as required.Communicate with your line manager regularly and make recommendations on improving efficiencies and effectiveness in the department.Contribute positively to create a harmonious working environment for all team members.In addition, Marketing Assistants may be allocated additional projects with the Marketing Manager to develop brand management and commercial skills.
COMPETENCIES
Taking decisions and initiating action, taking responsibility for theseWorking with peopleWriting, reporting and communicationPersuading and influencingPlanning and organisingDelivering results & meeting customer expectationsAdapting and responding to changeCoping with pressures and setbacksAnalysingEntrepreneurial and commercial thinkingProblem-solvingSKILLS
Understanding of brand management and marketing conceptsHigh attention to detailProactive, adaptable and flexibleOrganised with ability to multi-task, ensuring deadlines are prioritized and metStrong interpersonal skills and ability to build relationships with internal / external partnersStrong communication and reporting skillsBusiness acumenResults drivenMINDSET
Energetic team player with the ability to positively impact the teamProactive self-motivated attitude that delivers results and works towards excellenceCompliant with all policies, procedures, ethics & values in the businessMINIMUM REQUIREMENTS / QUALIFICATIONS
Business / Marketing degreeProficient with Microsoft Office Suite (including word processors, spreadsheets, design applications and presentation programmes)At least 2 years brand / marketing experienceCosmetics industry experience in the luxury sector is advantageous#J-18808-Ljbffr