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CRM and Marketing Operations Manager

CRM and Marketing Operations Manager

Objective PersonnelJohannesburg, South Africa
26 days ago
Job description

Qualification

  • Bachelors degree in Marketing, Business, Information Systems, or a related field
  • Expert-level proficiency with HubSpot, including its Marketing, Sales, and Service Hubs

Requirements

  • Proven experience in a role such as CRM Manager, Marketing Operations Manager, or Marketing Technologist.
  • Strong, hands-on experience with SAP Business One (SAP B1) and crucially, managing its integration with a CRM like HubSpot.
  • Demonstrated proficiency in utilizing AI tools for marketing and operational efficiency (e.g. for content generation, data analysis, workflow automation, or predictive lead scoring).
  • Demonstrable experience in lead generation, including hands-on execution of email marketing and social media marketing campaigns.
  • Deep understanding of the full marketing and sales funnel, customer journey mapping, and lead nurturing principles.

    • Duties

  • Serve as the primary system administrator for HubSpot, managing all technical aspects including user setup, roles, workflows, automation, and data integrity.
  • Oversee the critical integration and data synchronisation between HubSpot and ERP, SAP Business One (SAP B1).
  • Collaborate with the marketing department to design, execute, and measure multi-channel lead generation campaigns.
  • Creating and managing email marketing campaigns and company's social media marketing.
  • Utilize AI-powered tools for content creation.
  • Handling and delegating website enquiries and ensuring prompt, professional follow-up.
  • Design and implement communication workflows in HubSpot to nurture leads, provide order updates, and manage the customer experience throughout the sales process.
  • Develop and maintain dashboards to track the full marketing and sales funnel, from lead acquisition cost to conversion rates and customer lifetime value.
  • Develop and deliver training to ensure sales and service teams are proficient in using the CRM and adhering to communication best practices.
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