Insights Manager

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It’s fun to work in a company where people truly BELIEVE in what they’re doing. As the Insights Manager you will plan and manage the research needs of your category partners to ensure high quality outputs.

Through integration of primary and secondary data you will ensure the delivery of actionable consumer and market insights that support decision making for your assigned categories.

Furthermore, you will identify opportunities for growth, innovation, and make a meaningful contribution to optimal communication and advertising, category strategy and brand plans. You will identify common areas of research across the Portfolio, ensuring efficient spend of market research budget. In addition, you will embed a process within the portfolio and wider business to share best practices and insights across the organisation.

What You Will Do

• Define research objectives and decide research methodology, scope of analyses and required outputs from the research.
• Manage the execution of research projects, ensuring that all Category research projects meet the standards of quality, timelines and cost effectiveness.
• Proactively identify consumer, shopper or research needs that will contribute to arising business issues.
• Partnering with Group Innovation / R&D to develop and implement a research plan that answers key questions and reveals actionable insights to drive the innovation agenda.
• Integrate consumer and category knowledge and insight from sources with commercial knowledge to provide insight driven business recommendations.
• Embed a knowledge sharing process into your relationship with the rest of the organisation ensuring appropriate insights are shared across categories and the broader business where appropriate to inform decision making.
• Identify research spend requirements, based on Category Strategy and brand plans and influence the securing of funding and, once approved, manage deployment of the assigned funds.
• Continually evolve your understanding of the modern day consumer, sharing this understanding across the organization to ensure that the consumer is placed at the heart of all decisions and that we remain ahead of competitors in terms of consumer / shopper insight.

What You Will Bring To The Table

Key attributes and competencies

Experience

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.

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