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Brand Manager (FMCG)

Brand Manager (FMCG)

Lim PersonnelMilnerton, Western Cape, South Africa
4 days ago
Job description

The main purpose of this role is to develop and implement a brand strategy for the Company. This role will oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Qualifications

  • Business or marketing-related degree or equivalent professional qualification
  • 3 years of Sales & Marketing experience in a similar role
  • Previous working experience in the FMCG space essential
  • Demonstrated project management skills
  • Conceptual creative development across design / art direction, copy and content
  • Creative thinking and development across media channels and platforms
  • Strong experience in social media and e-commerce
  • Enthusiasm, hands-on mentality, entrepreneurial as well as a high degree of flexibility

Responsibilities

Brand Strategy & Positioning

  • Conduct consumer and market research.
  • Identify brand market position.
  • Design research-based brand strategy.
  • Own the development and messaging of the brand narrative.
  • Define and manage the brand communication strategy using various media.
  • Communicate the brand personality internally and align the company around core brand ideas.

    • Marketing Planning & Execution

  • Convert agreed-upon marketing strategies into feasible, workable project plans.
  • Develop, execute, and manage marketing programs and campaigns.
  • Co-ordinate and liaise with the broader marketing team regarding campaigns.
  • Maintain brand consistency across all marketing channels, including social media.

    • Research & Trend Analysis

  • Identify research needs, execute studies, and analyse findings to uncover opportunities.
  • Stay current on market trends and competitive activity.
  • Anticipate consumer trends and ensure the brand remains relevant.

    • Performance Measurement & Reporting

  • Measure and report on the success of marketing campaigns.
  • Report weekly, monthly, and quarterly on marketing metrics.

    • Budget & Financial Oversight

  • Establish and manage brand budgets.
  • Ensure marketing budget compliance.
  • Make decisions about branding costs and analyse customer spending trends.

    • Public Relations & Stakeholder Engagement

  • Maintain the company’s public image through strategic marketing initiatives.
  • Build relationships with influencers, journalists, and media outlets.
  • Oversee social media accounts to ensure brand consistency.

    • Sales Enablement

  • Achieve sales targets through effective marketing efforts.

    • Health and Safety

  • Participate in safety forums and attend relevant training / programmes
  • Report all safety incidents to the relevant people
  • Comply with safety policies and procedures
  • Always wear protective clothing (where applicable)

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    Brand Manager • Milnerton, Western Cape, South Africa