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Medium - Senior PPC Specialist

Medium - Senior PPC Specialist

PrebodigitalWorkFromHome, Gauteng, South Africa
3 days ago
Job description

We are seeking a highly skilled and experienced PPC Strategist to join our team. This role requires a professional with deep expertise in PPC management across various platforms, coupled with a broad understanding of related digital marketing disciplines. The ideal candidate will be a strategic thinker with a proven track record of driving ROI through problem-solving, data-driven campaigns and fostering strong client relationships.

Responsibilities

  • Develop comprehensive paid campaign strategies for Google & Meta Ads, aligning with diverse client objectives and brand identities. Experience with Bing Ads is a bonus.
  • Oversee the end-to-end setup and ongoing management of Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts, ensuring optimal performance.
  • Conduct advanced keyword research with a focus on user search intent to inform campaign structure and listing optimization.
  • Calculate and track agreed-upon KPIs, providing actionable recommendations for continuous campaign adjustment and optimization.
  • Develop and implement data-driven optimization strategies to significantly increase clients’ ROI and product rankings.
  • Proactively monitor daily performance metrics to gain deep insights into campaign, sales, and product performance.
  • Update listing content and backend keywords to enhance search rankings.
  • Strategic & Analytical Thinking :

Develop a strong understanding of brand, competition, industry trends, marketing goals, and objectives for each client.

  • Leverage strong analytical skills to interpret complex data, identify trends, and translate insights into effective ad strategies and product performance improvements.
  • Create and maintain comprehensive dashboards and reports for both internal and client use, on a daily, weekly, and monthly basis.
  • Client & Cross-Functional Collaboration :

    • Actively participate in the client onboarding process, providing expert guidance and efficiently handling error resolution.

  • Communicate effectively and concisely with clients and other specialists to ensure seamless goal alignment and strategy execution.
  • Provide training and coaching for junior ppc specialists.
  • Demonstrate exceptional written and verbal communication skills (email, phone, etc.) to foster strong client relationships.

    • Qualifications

  • Degree or Diploma, preferably in Marketing or a related field.
  • 3+ years of proven experience in successfully managing and scaling PPC campaigns across multiple platforms.
  • Extensive experience with Google PPC and a deep understanding of Google Analytics and Google Data Studio.
  • In-depth understanding of search engine algorithms and ranking factors.
  • Proficiency with keyword research and data analysis.
  • Experience with Amazon Seller Central, Amazon Support, and the Amazon Advertising Platform is favourable.
  • Exceptional data analysis skills with the ability to read, interpret, and leverage data to inform strategic decisions.
  • Strategic Acumen : Ability to develop and execute high-impact PPC strategies.
  • Analytical Prowess : Strong aptitude for data analysis, interpretation, and insight generation.
  • Results-Oriented : Consistent ability to perform under pressure and drive measurable results in a fast-paced environment.
  • Detail-Oriented & Organized : Meticulous attention to detail and excellent organizational skills.
  • Proactive & Resourceful : Takes initiative and effectively solves problems.
  • Collaborative & Communicative : Exceptional team player with high integrity, autonomy, self-motivation, and excellent communication skills.
  • Support from leadership, both emotionally and with personal growth
  • Employees feel cared for beyond the typical 9 to 5 work environment
  • An accepting and high-performing environment, where collaboration with data-driven colleagues is encouraged
  • The respectful environment, free from typical agency competition
  • Trust, guidance, and friendliness within the team create a sense of belonging and motivation
  • Laptop and other tech supplied
  • Team-building programmes
  • Big on learning and development
  • No overtime - we value your time with family and friends
  • Yearly performance reviews to adjust salary

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