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Senior Content & Campaigns Marketing Lead

Growth TroopsWorkFromHome, Limpopo, South Africa

21 days ago

Job description

Team : Growth / Marketing

Type : Full-Time, Remote (Americas Time Zones Preferred)

Reports To : Director of Marketing

We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You\'ll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.

If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.

What You\'ll Do

Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing
Write and delegate high-performing content including copy, visuals (Canva / Figma), and short-form videos (CapCut / Adobe)
Execute campaigns in HubSpot or HighLevel and ensure tracking / reporting is accurate
Collaborate with Product and Sales to align messaging with feature launches and business goals
Track content performance, make data-backed optimizations, and share insights with stakeholders
Mentor two junior marketers; provide regular feedback and conduct skills development sessions
Explore new AI tools to improve creative output, scale content, and drive faster delivery

What You Bring

3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership

Strong portfolio of email, video, and visual content that contributed to measurable marketing goals

Familiarity with HubSpot or HighLevel for launching and tracking campaigns

Proficiency with Canva / Figma, CapCut or Adobe, and Sheets for reporting

Experience managing editorial calendars and junior marketers or freelancers

Exceptional writing and editing skills in English; Spanish or Portuguese is a plus

First 90 Days

Audit content library and identify gaps across the lifecycle

Launch a multi-touch nurture campaign focused on increasing engagement and conversion

Standardize campaign creation workflows and train junior marketers on execution

Deliver a monthly campaign performance report with key learnings and optimization ideas

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Campaign Lead • WorkFromHome, Limpopo, South Africa