Email Strategy Manager (Remote)

Dia Creative is a fast growing marketing agency looking for an experienced Email Strategy Manager to drive client email campaign strategy + implementation. We’re looking for a leader with a strong background in retention and email optimization for both campaigns and flows, who knows how to prioritize where time is best spent to generate results.

Successful candidates will be experts in email campaign & flow optimization, messaging, and audience targeting with a proven track record of email performance improvement. You’ll have the opportunity to work with many different clients in varying industries, partnering with client marketing managers to own email performance.

This role places heavy emphasis on creating, designing and managing simultaneous email campaigns, building & optimizing flows, pulling and managing email lists, analyzing campaign results and providing key takeaways and action plans.

You must be an organized, motivated self-starter with excellent oral communication skills, as well as great attention to detail. You’ll also need to perform in a fast-paced environment, be flexible, and prioritize multiple time-sensitive tasks simultaneously.

Essential Skills and Experience

• 4+ years of experience owning email & SMS marketing channels for B2C
• Experience with B2B email marketing is a plus!
• Experience with Klaviyo and Mailchimp
• Demonstrated success in developing innovative CRM campaigns, expertise in enterprise email platforms, technology, engagement campaigns, A / B testing, and marketing metrics
• Well-versed in key email metrics to support and recommend optimizations
• Ability to create briefs and collaborate with designers and copywriters to ensure you get the quality of emails you’re looking for
• Ability to communicate results to various stakeholders and clearly present data
• Exceptional data analytics skills; ability to draw conclusions from large data sets and form actionable insights; experience with analytics tools such as Google Analytics
• Beauty industry experience preferred, but not required
• Strong project management, organizational, and proactive communication skills
• Excellent writing, editing, and proofreading skill

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Johannesburg, Gauteng, South Africa

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