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Communications and Engagement Manager - WCLA 07 / 2025

Communications and Engagement Manager - WCLA 07 / 2025

Western Cape Liquor AuthorityBellville, Western Cape, South Africa
1 day ago
Job description

Overview

Job title : Communications and Engagement Manager - WCLA 07 / 2025

Job Location : Western Cape, Bellville

Deadline : October 03, 2025

About our company

  • The Western Cape Liquor Authority regulates the retail sale and micro-manufacturing of liquor in the province, ensuring effective regulation in the interest of the public.

Introduction

  • To create awareness, increase brand exposure and manage the corporate identity of the Western Cape Liquor Authority.

    • Job description

  • Communication and Stakeholder Strategy, Policy and Procedures : Assist in developing and implementing the WCLA communication-, stakeholder, marketing- and public relations strategy, policy and procedures to various target audiences
  • Assist in developing community mobilization and stakeholder programmes that include education and awareness during and after licensing processes
  • Developing annual communication plans aligned with the communication and stakeholder strategy and the overall WCLA Strategy
  • Developing alcohol harms reduction initiatives aligned to strategic direction of the WCLA

    • Marketing, Communication & Public Relations Management

  • Facilitate communication needs analysis, draft briefs for communications agency and manage the relationship with communication agency
  • Facilitate the development, distribution and maintenance of print and electronic collateral
  • Manage the implementation of mass media initiatives (social media etc.)
  • Lead marketing initiatives and branding activities
  • Manage digital marketing and performance monitoring activities
  • Manage all public relations activities
  • Ensure up to date media contact list
  • Communicate important developments and / or decisions regarding the activities of the authority to all the stakeholders
  • Co-ordinate external communication activities / newsletters / radio and TV / social media
  • Draft timeous responses to media enquiries
  • Draft media releases
  • Conduct news interviews and electronic and print media in consultation with the CEO
  • Co-ordinate press conferences
  • Co-ordinate and facilitate training interventions within the organisation and externally

    • Research

  • Manage the research plan and research repository for WCLA
  • Monitor the media and report on relevant happenings within the industry including global trends
  • Manage the process to conduct research in the retail liquor trade and micro manufacturing of liquor, as well as the mechanisms for reducing alcohol related harms
  • Communicate findings of research to appropriate parties
  • Collate research information for purposes of inclusion into the WCLA Annual Report and Annual Performance Plan

    • Internal Communication

  • Lead internal communication initiatives to support and engage internal members and external stakeholders.
  • Package strategic content to facilitate stakeholder engagement with strategic partners
  • Align and present content for development of information booklets, pamphlets, brochures etc for sharing with the general public and others

    • Corporate Identity

  • Assist in developing and implementing the corporate identity and image management strategy
  • Manage the roll out of a perception audit
  • Maintain and update WCLA website
  • Maintain and update the WCLA social media accounts and monitor performance

    • Administration and Reporting

  • Ensure that the functions SOP’s are implemented and reviewed as and when required.
  • Ensure timeous and accurate collation and drafting of reports for submission to relevant committees
  • Ensure the timeous and accurate collation of all QPR performance indicators.
  • Ensure the timeous submission of all quarterly performance (QPR) evidence and reporting templates.
  • Facilitate and provide input to the Internal and external audit process reporting

    • People Management within the Unit

  • Manage people development in line with organisational-wide skills development strategy within the unit
  • Manage talent within the unit and ensure talent management strategies (attraction, retention, development) are implemented
  • Implement performance management within the unit in line with Human Resources Policies and Guidelines
  • Manage grievances, discipline and terminations within the division in line with Human Resources policies and guidelines
  • Lead and direct staff within the division to be able to meet the objectives set for them
  • Build and foster a culture of good governance, customer service, honesty and integrity and world class delivery in the division
  • Implement innovative recognition and reward systems
  • Promotion and practice of good corporate governance risk and compliance pertaining to HR and financial policies, legislations and regulations
  • Oversee the governance framework to ensure professional conduct by Unit employees and upholding of WCLA values and governing principles
  • Ensure good governance within the unit in line with the corporate governance guidelines and related legislation
  • Oversee risks within the Unit
  • Oversee compliance within legislation, regulations, WCLA policies and procedures within the unit
  • Ensure compliance of the unit with all audit requirements emanating from audit processes within the unit
  • Draft and submit annual, quarterly and monthly reports required or delegated

    • Knowledge

  • Sound knowledge of research methodologies, statistical analysis, editorial management, digital management etc.
  • Working knowledge and / or understanding of relevant Public Sector legislation, e.g. PFMA, National and Provincial Treasury Regulations, National Liquor Act, Provincial Liquor Acts etc.
  • Working knowledge or understanding of relevant industry legislation, regulations and policy documents, e.g. Western Cape Liquor Act, POPI, PAJA, PAIA.
  • Knowledge of communication practices and risk associated with it.
  • Knowledge of liquor regulation and alcohol harms reduction (advantageous)

    • Skills

  • High level of report writing skills
  • Strong analytical and systematic problem-solving skills
  • Ability to interpret research and apply information to relevant material and content
  • Exceptional interpersonal, communication, writing, reporting and presentation skills
  • Ability to function independently and within a team
  • Ability to prioritize and adapt, managing multiple projects and tight deadlines
  • Computer literacy plus advanced proficiency in MS Office (Word, Excel, Powerpoint)

    • Minimum requirements

  • Minimum Educational Requirements : B Degree (NQF level 7) in Communications, Journalism, Public Relations, Marketing

    • Required Experience

  • At least 2-5 years' relevant experience in communication, media, public relations
  • Project Management, Digital Marketing and Analytic Experience
  • Community Engagement and Public Participation Experience
  • Proficient in MS Office Suite

    • Advantageous

  • Experience working in a regulatory / public service environment
  • Strategic management, content creation and design
  • Knowledge of liquor regulation and alcohol harms reduction
  • Media / Advertising / Branding jobs

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    Engagement Manager • Bellville, Western Cape, South Africa