Go-to-Market Specialist

The Growth CenterWorkFromHome, Gauteng, South Africa

4 days ago

Job description

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This range is provided by The Growth Center. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$28,000.00 / yr - $70,000.00 / yr

The Growth Center is a high-growth Business Development Firm serving B2B SaaS companies, led by CEO Ryan Schnitzler. We are building a team of A-players to join us on the journey to make a positive impact in the B2B business world. We are passionate about bringing the best possible results every single day for our customers. That's why we're looking for our newest Go-to-Market Specialist to join our fast-growing client fulfillment team.

The Go-to-Market (GTM) Specialist role is a key position within our client fulfillment team, responsible for powering the execution of outbound marketing campaigns through the use of tools like Clay, LinkedIn, Apollo, EmailBison, and HeyReach. As a GTM Specialist, your role is to build and manage high-quality lead lists , enrich data, write outreach scripts , and launch targeted Outbound Campaigns that generate qualified leads for our clients. You'll be the technical operator behind the scenes—owning the setup and execution of campaigns, ensuring clean and accurate data, and collaborating closely with Account Managers to deliver results. This is a highly strategic and hands-on role for someone who understands outbound marketing, is obsessed with cold email lead generation, and wants to directly impact client revenue. You will be trained on our proven frameworks, but we're looking for someone who can take ownership of results, adapt quickly, and help scale our outbound engine. If you love cold email lead generation, LinkedIn outreach, working in tools like Clay and Apollo, and want to be part of a high-performance team helping top B2B SaaS companies grow—then this is the role for you.

Responsibilities

Creating prospecting & list building workflows combining multiple data sources to build high-quality lead lists for Email and LinkedIn campaigns
Living in Clay daily to utilize data scraping, AI, enrichment, and campaign orchestration, to increase the ROI of our outbound campaigns
Evaluating campaign performance and recommending optimizations to help achieve our campaign KPIs and improve lead quantity
Enriching company & prospect lists in Clay with additional information (e.g. what tech stack a prospect is using)
Copywriting outreach scripts for email and LinkedIn campaigns
Monitor inbox health, reply rates, and campaign metrics to continuously optimize results
Interacting with clients on Slack and on weekly strategy calls, alongside the Account Manager who will be managing on the project
Uploading copy and lead data into campaigns each week in EmailBison and ensuring they are launched on time for the clients you are managing

Requirements

Expert knowledge of using Clay for list building, data enrichment, and uploading lead lists into campaigns

At least 1-2 years of relevant work experience in Data & List Building

Data scraping proficiency and ability to understand how to build workflows using multiple data sources (e.g. Google Maps, Apify, Serper, LinkedIn, Apollo, etc.)

Being well-versed in prompt engineering and AI models

Experience with LinkedIn Sales Navigator, EmailBison / SmartLead, Apollo, Hubspot, and the latest AI Sales tools

Ability to write high-converting email and LinkedIn outreach scripts that turn cold prospects into warm leads

Knowledge on how to connect APIs to Clay to gather data

Experience launching and managing outbound campaigns across email and LinkedIn to generate leads

Organized and confident in your ability to own client results and outbound campaign performance

Benefits

Competitive Base Compensation

Bonuses based on KPIs being met

Community-driven culture

Fully Remote working

Respectful work environment

Education, training, and skill development

The opportunity to make a positive impact

Seniority level

Entry level

Employment type

Full-time

Job function

Project Management

IT Services and IT Consulting

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Specialist • WorkFromHome, Gauteng, South Africa