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Performance Marketing Lead

Performance Marketing Lead

CorrelateSouth Africa
10 days ago
Job description

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Job Description - Performance Marketing Lead

Before we jump into the nitty-gritty, a bit about us :

At Correlate, we don’t just market, we solve.

We exist to drive business value through precision-led digital strategy, helping our clients grow through smart, scalable performance marketing. From lead generation to sales, we take on real commercial challenges, and we win.

We’re not here to follow the playbook. We’re here to rewrite it. If you’re ready to challenge convention and work beyond the brief, you’ve found your mark.

Correlate is a performance-driven agency where strategy meets speed, and execution is sharp, focused, and always accountable.

Here, you’ll be part of a lean, high-output team built for scale without the bloat. You’ll get hands-on with interesting projects that span markets, powered by technology and underpinned by data. From day one, you’ll be trusted to own outcomes, not just tasks.

We believe in creating an environment where smart people can do their best work, gutsy, collaborative, and grounded in impact. You’ll grow fast, learn faster, and be supported every step of the way. And yes, we take our work seriously, but we also enjoy the ride, puns included.

Does that sound good to you? Then the choice to read on is yours.

Position Description :

The Performance Marketing Lead is a results-obsessed paid media specialist who thrives in environments where business outcomes are non-negotiable. You’ve spent years in the trenches of Paid Media - testing, optimising, scaling - and you now bring both strategic clarity and operational excellence to the table.

You can zoom in on the details that move the needle and zoom out to see the bigger picture. You know how to turn data into meaningful stories, guide teams to execute with precision, and translate complex marketing metrics into insights that resonate, from marketing managers to CEOs.

In this role, you’ll lead a team of paid media operations specialists, collaborate with cross-functional teams, and drive the continued evolution of our performance marketing offering, all while building trusted, long-term partnerships with clients who value results over rhetoric.

What kind of person are you? If the below resonates, this could be the right role for you :

  • Innovator and a natural leader
  • A tenacious driver that’ll take the bull by the horns.
  • Be able to move fluidly between detail and high-level strategic thinking
  • Enjoy working with a small team in a fast-paced environment
  • Tired of agency BS and want to make an impact through your work
  • Entrepreneurially minded and not afraid to get your hands dirty to solve real problems

Responsibilities overview :

Performance management

  • Drive a performance-led culture in the business rooted in insight, optimisation and testing
  • Work across departments within the organisation to ensure the optimal strategy and execution of campaigns
  • Go beyond the realm of paid advertising data to understand and make recommendations to enhance the full marketing channel ecosystem to drive the best client results
  • Analyse campaign performance and make recommendations for optimisation
  • Develop and lead sound, strategic media plans based on client marketing direction
  • Be the custodian of sales and lead performance for our clients by setting client KPIs and ensuring that they are being met by making the operations team accountable
  • Drive paid media channel and campaign enhancements and be active in the successful implementation of changes
  • Ensuring that best practice user journey, content and data structures are in place for optimal performance
  • Liaise with representatives of publishers and keep your finger on the pulse of industry and platform changes

    • Delivery management

  • Be responsible for overseeing the quality of output of the paid media operational team and ensuring that the highest standards are being met
  • Ensuring key departmental client deliverables are achieved within deadlines
  • Manage the delivery of ongoing client-facing monthly deliverables e.g media plans and reports

    • Operations management

  • Ensure Correlate’s processes, tools and methodologies are adhered to and constantly reinforced within the department
  • Maintain a strategic view of budget allocations for the best results and ensure that media budgets are accurately spent
  • Delegation of tasks to the operational teams to achieve project goals
  • Overseeing the running of campaigns, ensuring that they run within specified timelines, budgets are managed and setups are accurate and error-free
  • Ensuring data setup and tracking is verified and data is accurate
  • Ensuring that updates and optimisations to client accounts are implemented and managed as required

    • Client management :

  • Develop, establish and maintain strong relationships with clients, providing leadership and support during strategy, ideation, execution and reporting
  • Keep up-to-date with clients\' requirements and preferences and proactively suggest new strategies to continually deliver on business, marketing and paid media objectives
  • Lead client status meetings and presentations and ensure that outputs are managed and delivered on

    • Training

  • Training of new and existing staff members based on development and upskilling requirements

    • Paid Media Operations

  • Assistance with Paid Media Operations (Set-up, delivery, optimisation, testing and reporting) when required.

    • Requirements :

  • 4+ years of applicable marketing with a focus on Paid Media
  • Hands-on operational experience with digital paid media platforms with a focus on performance marketing
  • Advanced understanding and experience in major ad platforms (Google Ads, Meta Ads, Linkedin Ads. Google Marketing Platform and Programmatic experience would be beneficial)
  • Experience mentoring and developing a team
  • Experience in managing client relationships
  • Commercially-minded and entrepreneurial
  • Demonstrate a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks
  • Strong interpersonal skills
  • Good communicator and able to turn complexity into simplicity
  • Ability to take, absorb and action feedback from leaders across the business.
  • Motivated, proactive, self-starter with a positive can-do attitude and ability to easily adapt to changing priorities and directions
  • Intellectually curious
  • Strive to deliver nothing but the best.
  • Go beyond the call of duty.
  • Self-motivated, working with little supervision
  • Have an unquestionable work ethic.
  • Ability to work under pressure.
  • Punctual and reliable.
  • Accountable for actions.
  • Take initiative and generally be proactive.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Human Resources

    • Industries

  • Advertising Services

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    Performance Marketing Lead • South Africa