B2B Sales and Appointment Setting (US Hours)
B2B Sales & Appointment Setter (US Market | Remote | Finance Sector Focus)
Company Description
At TWINE , we help businesses unlock the full potential of their B2B networks. Acting as strategic networking navigators, we manage and optimise our clients’ digital business platforms — from LinkedIn Sales Navigator to CRM systems — ensuring they connect with the right decision-makers at the right time. Our work allows clients to focus on what they do best, while we build and nurture the relationships that drive growth.
Role Description
We’re seeking an experienced B2B Sales & Appointment Setter to support one of our US-based clients in the Finance / Accounts Receivable sector. This is a full‑time, remote position requiring hands‑on experience in cold calling , LinkedIn outreach (Sales Navigator) , and CRM-based pipeline management .
You will :
- Conduct outbound cold calls and emails to US-based businesses.
 - Identify and engage key decision-makers (VPs, Directors, and similar roles).
 - Use LinkedIn Sales Navigator to research and connect with qualified leads.
 - Manage and update leads through a recognised CRM platform (e.g., HubSpot, Salesforce, or similar).
 - Set and confirm qualified appointments for the client’s sales team.
 - Meet weekly and monthly activity KPIs (calls, emails, meetings booked).
 - Provide outreach insights and maintain excellent communication with internal and client teams.
 
This role is for you if
You have 5+ years of B2B sales, cold calling, or appointment setting experience .You have worked US hours and understand US business communication etiquette.You have exceptional English communication skills , both written and verbal, with the ability to engage confidently and professionally with US business leaders.You have hands‑on experience with LinkedIn Sales Navigator and a CRM platform.You have experience (or a strong interest) in Finance, Credit, or Accounts Receivable services.You are highly self‑managed , motivated, and results‑driven.Minimum Requirements
5+ years of proven B2B outbound sales / appointment setting experience.Experience targeting US‑based clients or markets.Proven cold-calling track record (phone-based outreach is essential).Proficiency in at least one CRM platform (HubSpot, Salesforce, Pipedrive, etc.).Outstanding English proficiency — written and spoken — with strong business communication skills.A reliable internet connection and a quiet home-working environment.Bachelor’s degree in Business, Marketing, Communication, or related field (preferred).Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Sales and Business Development
Industries
Advertising Services
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