Performance Marketer
About the Role
We are a fast-growing founder-led e-commerce brand looking for an entrepreneurial and highly analytical Full-Funnel Growth & Optimization Lead to take complete end-to-end ownership of our digital marketing funnel.
This is a high-visibility execution-oriented role where you will be responsible for scaling new customer acquisition by optimizing performance across our key channels : Meta Ads, Landing Pages, and Retention (Klaviyo). You won’t just run campaigns; you will operate as a strategic partner utilizing data and AI tools to drive measurable improvements in conversion rates, Average Order Value (AOV), and overall profitability.
We are building a globally distributed team and are highly open to exceptional candidates worldwide, particularly from the LATAM, South Africa (SA), and the Philippines (PH) regions.
What Youll Own
- End-to-End Funnel Strategy & Execution
- Performance Marketing & Creative Operations
- End-to-End Campaign Ownership : Own and execute the entire customer journey from the initial ad impression through to post-purchase retention efforts.
- Creative Resource Management : Write clear data-informed creative briefs and manage external resources (like designers) to transform concepts into high-performing ad assets.
- Creative Eye : Possess a strong understanding of successful video components and an eye for compelling ad copy that drives clicks and conversions.
- Meta Ad Mastery : Oversee the execution and optimization of Meta Ads campaigns ensuring ad mechanics and creative align with strategic goals.
Conversion Rate Optimization (CRO) & Page Experience
Landing Page Optimization : Implement changes, updates, and build new page experiences using no-code page builders to maximize conversion rates after the ad click.A / B Testing Engineer : Operate with the precision of an engineer within testing frameworks, proposing, implementing, and rigorously analyzing A / B and multivariate tests across both ads and landing pages to generate consistent, scalable wins.Technical Execution : While no coding is required, a foundational understanding of web platforms or light coding experience is a plus to inform efficient page builder use and technical requirements.Retention & Data Analytics
Retention Loop : Own the post-acquisition strategy utilizing Klaviyo (or similar platforms) to develop effective email / SMS campaigns and flows for retention and to re-engage customers who do not purchase immediately.Data-Informed Decisions : Analyze key performance data (AOV, profit, conversion metrics) and synthesize insights into actionable strategies that close the loop on informed decisions.Data Fluency : Must be highly proficient in Excel (e.g., pivot tables, advanced formulas) to manipulate and analyze marketing data drawing conclusions without needing a dedicated Data Scientist.What You Bring
Required Experience & Competencies
Experience : 3 years in performance or growth marketing with mandatory experience in a D2C E-commerce or Shopify DTC environment.Platform Mastery : Mandatory hands-on experience with Klaviyo for email / SMS strategy and execution.Technical Mindset : Strong competency in A / B testing frameworks and funnel analysis.Execution Focus : Highly organized, resourceful, and execution-oriented; you get things done and own the outcome.Time Zone Overlap : Must be able to work effectively and collaborate with US-based founders requiring at least 1-2 hours of daily overlap with Pacific Standard Time (PST) business hours.Culture Fit & Bonus Points
AI Curious : A forward-thinking mindset with a curiosity for utilizing AI and automation tools to streamline workflows and identify opportunities.Creative-Analytical Translator : A clear communicator who can translate technical performance data into actionable creative direction for designers and founders.Bonus : Experience with Shopify, Figma, or similar e-commerce / creative platforms.Logistics & Compensation
Schedule : Full-time Monday–Friday with required 1-2 hours overlap with PST hours.Location : Remote globally distributed team (targeting LATAM / SA / PH).Benefits : Competitive compensation based on experience, a self-development budget, PTO (sick / vacation combined), and partial reimbursement for healthcare expenses.Interview Process : Will include interviews with founders after the recruiter interview.Key Skills
Arabic Speaking, Access Control System, B2C, Account Management, Legal Operations, Broadcast
Employment Type : Remote
Experience : years
Vacancy : 1
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