SVP Growth

Role Overview

Lula is South Africa’s leading fintech for SMEs. Built on a foundation of smart underwriting and customer-centric innovation, we’re entering our next high-growth phase focused on scaling our funding and banking offerings. This is a rare opportunity to shape the future of SME financial services in South Africa.

Our SVP Growth will lead the strategy and execution of our go-to-marketing engine, with a focus on spearheading direct growth across our funding and banking products.

Key Responsibilities

• Lead the development and execution of an integrated go‑to‑market strategy for our funding and banking products, ensuring a consistent brand message and accelerating market growth.
• Drive full-funnel performance across Marketing, Sales and Customer Experience
• Develop and enable the execution of strategic brand and product positioning that differentiates Lula in the market, drives customer acquisition, and strengthens our competitive advantage and Lula’s voice in the market.
• Lead the strategic development and execution of our banking product\'s monetization strategy, including pricing, bundling, and other revenue-driving initiatives.
• Collaborate with Product, Risk, and Technology teams to align product capabilities with commercial goals
• Build a testing and learning culture around data-driven decision-making
• Develop and lead a high-performing, commercially minded team, instilling a culture of accountability to achieve key business objectives.

Qualifications

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